Marion Lambert

References: 2FPCO, JIN Agency, Brasseurs de France, DS Smith, FICT, "Guide to deconstructing sexism at work" by Marine Soichot, Intelcia, "Survival Guide to AI" by Edouard Fillias and Alexandre Villeneuve, Proébo, PROFEEL (Industry Program for Innovation for Energy Savings in Construction and Housing), REXEL France, WENABI (now Komeet)

Agency Collaboration: JIN

References: BtoB My Job, CG Scop (General Confederation of Cooperative Societies), CGI (French Confederation of Wholesale and International Trade), Léon Grosse, Oscaro, UNIS (Union of Real Estate Unions) Media Relations:

- Prospecting and development of strategic recommendations

- Crisis management

- Client relationship consulting, monitoring, and management

- Writing press releases and press kits

- Creation and updating of press files

- Phone follow-ups, mailings, "turnkey" topic proposals

- Management of press requests: visuals, interviews (setting up Q&As), TV shoots...

- Monitoring (sectoral, trade shows, editorial calendars...)

- Organization of press events: press breakfasts, press conferences,

- Reporting

- Production of press reviews and reports (quantitative and qualitative analysis of coverage obtained)

- Supervision of a junior consultant Social Media:

- Daily management of our clients' accounts: LinkedIn, Twitter, and Facebook

- Definition of the editorial calendar

- Sectoral monitoring

- Posts

- Creation of visuals on Canva

- Brochures: writing briefs and coordinating various agencies (creative, execution, POS suppliers), creating layouts, creative recommendations, model casting, supervising shoots, approving proofs, budget monitoring

- Media: Briefing and supervision of media material creation (print, outdoor, and radio spots)

- Non-media: POS, in-store radio

- Cross-functional topic: "Fresh Trad" referent (key contact for the Fresh market, managing the redesign of the brochure charter, updating the "Fresh Trad" visual database and supervising shoots, launching the first "Permanent Catering Card", producing the first radio spot on the "Catering" offer...)