Freelancer profile translated to English.
Back to original languageAbout Marion
My name is Marion and I support you as aMarketing Consultantto develop and optimize the management of your business.
My goal is to provide you with a professional, impactful, and human service to improve your performance and lead you to success. 🏆
After 7 years of experience gained in project management and product development roles within the marketing departments of 3 major groups, I can support you on the following topics:
- Data research, processing, organization, and analysis
- Branding and creative concept writing
- Marketing mix and brand positioning
- 360 activation and go-to-market strategy
- Coordination of multidisciplinary teams
- Daily operational management
- Results analysis and post-mortem review
My strengths for success:
🗓 Organizational skills
⏱ Time management and deadline adherence
📢 Clear and professional communication – mastery of French and English.
🤫 Confidentiality and discretion
🚀 Proactivity
👩💻 Autonomy
Looking forward to discussing your needs and defining the offer that suits you together. 🤝
Marion
French
Native or bilingual
English
Fluent
Spanish
Basic
Can work on-site
Toulouse (up to 10km)
Experience
- ClarinsSenior Product Manager - CareFASHION AND COSMETICSMay 2022 - May 2024 (2 years)Paris, France► Responsible for the development of anti-aging lines (Multi-Active, Multi Intensive, Nutri-Lumière) and the new Flash Solutions line (Cryo-Flash Cream-Mask)► Product development management:
- concept and scientific story writing (in collaboration with the scientific communication team)
- market analysis and competitor review
- briefs to technical teams (ingredients, formula, packaging, industry)
- profitability analysis with management control (P&L)
- formula and packaging validation (with management and Clarins family approval)
- creation of decor documents
► 360 activation management:- creative thinking for the 360 concept (in collaboration with creative agencies)
- briefs to 360 teams (studio, communication, digital, merchandising, social media, CRM, retail, training, press relations)
- presentations to management and markets
- launch orchestration
► Responsible for updating the 3-year launch plan and revenue forecasts► Management and facilitation of my projects during the annual internal seminar► Supervision of an intern - CotyInternational Product Manager - Kylie Skin by Kylie JennerFASHION AND COSMETICSJuly 2020 - April 2022 (1 year and 9 months)Paris, France► Involvement in integrating the brand into the Coty group and implementing processes for the Joint Venture model, new to the group► Contribution to global expansion and opening new retailers► Responsible for the Clarifying range, the Body segment, and a new franchise in development► Product development and activation management
- concept writing
- alignment with the Los Angeles team and Kylie Jenner
- market analysis
- competitor review
- range definition
- P&L definition
- formula and packaging validation
- creation of decor documents
- creation of market and operational presentations
- 360° activation with Merchandising/ DTC/PR/Content/Digital teams
- launch orchestration
► Implementation of the global sampling strategy► Implementation of the accessories strategy (sold and GWP)► Involvement in the implementation of the 3-year marketing plan, upcoming innovations, and brand development with its founder► Supervision of an intern and a junior Product Manager - CotyInternational Project Manager - Animation & PromotionFASHION AND COSMETICSApril 2019 - July 2020 (1 year and 3 months)Paris, FranceStrategy and deployment of promotional activities (Chloé, Miu Miu, Lancaster skincare and suncare, Escada, Davidoff, Jil Sander: gift sets, GWPs, collaterals.)► Implementation of the gifting strategy in collaboration with Marketing and markets► Management of brands' promotion rate► Guarantee of profitability and P&L► Recommendation of menus to ensure a relevant and streamlined offering► Collaboration with International Marketing and markets to anticipate needs and respond to last-minute commercial opportunities► Sharing recommendations regarding the promotion rate and GWP applicable to each market, brand, and competitive practices► Analysis of market volume forecasts and sharing of recommendations and action plans► Management of the forecasting and ordering process for gift sets and GWPs► Collaboration with cross-functional teams to ensure relevant 360° coverage► Management of gift set development with Operations and Marketing (time, cost, quality)► Proposal of creative insights to improve in-store impact while maintaining profitability► Budget Management
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Education
- Master's degree, Business School, Grande Ecole ProgramSKEMA Business School (Lille)2018- Spécialisation : Marketing et Gestion de projet - Semestre d'échange à North Caroline State University, Caroline du Nord (USA)
- Bachelor's degree, Administration and ManagementESC Amiens2015