Freelancer profile translated to English.

Description

Hello! I'm Marion, a freelance media buyer specializing in Search Ads & Social Ads.

I help companies implement adigital acquisition strategytailored to their brand and manageoptimized Ads campaignsfor growth.

My goal is to help youachieve rapid, growing, and profitable business growththrough high-performing ad campaigns designed to faithfully reflect your brand's DNA.

I can assist you with:

🪄 Developing acustom digital acquisition strategyaligned with your objectives (CPL, ROAS). We'll jointly consider the choice of channels, media plan, and the campaign structure best suited to your target audience and goals.

🪄Creating and optimizing your SEA(search, shopping, display)& SMA(acquisition, retargeting, awareness) **campaigns**.

🪄 Setting up or reviewing thetracking of your key events(purchases, forms, calls, ...)

🪄 **Continuously optimizing campaign performance**: adjusting bids, targeting, creatives, budgets... to maximize your results.

🪄A/B testingand identifying the best ad/audience/placement/LP combinations, then gradually scaling budgets.

🪄 Producingaccurate and optimized reportsfor transparent performance tracking and applying data-driven recommendations.

🪄Advising and supporting youwith a comprehensive analysis of your funnel (from ad to conversion) to sustainably improve your conversions and advertising profitability.

I currently manage campaigns with budgets ranging from €1,000 to €100,000 per month, adapting each strategy to my clients' maturity and challenges.

I respond quickly to your collaboration requests 📩

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Toulouse (up to 15km)

Amplitudes
Digital Campaigns Manager SEA & SMA
TRAVEL AND TOURISM
June 2025 - Today (1 year and 2 months)
Toulouse, France
**Objective**: Improve overall online advertising campaign performance and maximize the profitability of existing budgets.

**Actions taken**:
Restructured Google Ads and Meta Ads campaigns for better segmentation and effectiveness
Daily campaign management: performance monitoring, bid adjustments, query analysis, budget management, etc.
Created visuals and short videos on Canva to energize Meta campaigns and boost engagement
Optimized campaigns by destination, with precise audience targeting and bid adjustments based on performance
Qualitative analysis of leads and sales to direct budget towards the most profitable sources
Detailed reporting and monthly recommendations for clear tracking of key indicators (CPL, ROAS, sales volume)

**Result**: Over 20% improvement in qualified lead rate.
Google Ads Campaigns Meta Ads Qualified Lead Generation SEA SMA
Loulenn
SEA, SMA & SEO Consultant
E-COMMERCE
November 2024 - Today (1 year and 9 months)
Toulouse, France
**Objective**: Develop the brand's online visibility and sales through a comprehensive acquisition strategy combining paid advertising (SEA, SMA) and natural referencing (SEO).

**Actions taken**:
Developed a tailor-made SEA/SMA strategy (Google Ads & Meta Ads), aligned with e-commerce objectives and budget
Daily campaign management: optimizing bids, targeting, and creatives, tracking conversions, and reallocating budgets based on performance
Defined an SEO content strategy to strengthen organic presence: keyword research, on-page optimization, and editorial recommendations (category pages, blog)
Regular reporting with monitoring dashboards and key KPIs

**Result**: Increased sales volume and digital revenue through new acquisition channels.
E-commerce SMA SEO SEA
Bloomdayz
SEA, SMA & SEO Consultant
ENTERTAINMENT AND LEISURE
November 2024 - Today (1 year and 9 months)
Toulouse, France
**Objective**: Increase sales volume for children's camps in 4 French cities by combining advertising channels and optimizing online visibility.

**Actions taken**:
Reworked SEA/SMA campaigns (Google Ads & Meta Ads) adapted to locality, peak seasons, and target audience
Daily campaign management: budget adjustments, ad and audience testing, keyword exclusion and addition, conversion tracking, and expense optimization, etc.
Implemented an SEO content strategy to improve organic visibility for searches related to children's camps and activities
Data analysis and regular reporting with monitoring of advertising and organic performance, ROI measurement, and optimization recommendations

**Result**: More qualified traffic and an increase in camp bookings compared to the previous year.
SEA SMA SEO Google AdWords Meta Ads