Freelancer profile translated to English.
Back to original languageAbout Marion
Traffic Manager - Google Ads and Meta Ads Expert 🌿
Hello and welcome to my profile 🌻
I'm Marion and I've been a Traffic Manager for 7 years!
In concrete terms, I help companies sell through natural referencing and online advertising!
👉 With which acquisition levers?
- Google Ads & Google Shopping
- Social Ads: TikTok Ads - LinkedIn Ads - Meta Ads (Facebook & Instagram)
- Natural referencing and SEO optimizations
The little extra
I have a blog and a Pinterest account! Have you thought about developing your netlinking?
👉 Working method of a Traffic Manager
- 🤝 Let's take a moment to get acquainted!
I familiarize myself with your business sector, your needs, and your objectives to conduct an audit and develop a impactful acquisition strategy.
- 🔨 I set up your accounts and your campaigns
My turn to play! I configure your campaigns on Google Ads and/or Meta Ads and your tracking to not miss any conversions. Everything is ready to launch.
- 🔍 Regular monitoring and adjustments
Once launched, it's not over. In fact, it's just the beginning! I regularly check what's happening on your accounts to make adjustments with one goal: to lower your acquisition costs.
- ☀️ Reporting and review
I offer a monthly meeting to provide you with a report on advertising performance. It's also an opportunity for you to share all your company's news with me!
👉 My areas of expertise
🌿 I have a soft spot for impact-driven businesses, crafts, and manual trades!
🏡 3 years with real estate developers have given me all the codes of this complex sector.
🎓 I know higher education well, I've been working in it for 2 years now!
🛒 Do you run an e-commerce business? I'll find you customers ready to buy.
👉 And for the future?
I would be delighted to contribute to your growth!
Contact me for an initial chat 🙂
French
Native or bilingual
Can work on-site
Lyon (up to 30km), Compiègne (up to 30km), Amiens (up to 10km), Paris (up to 10km)
Experience
- SuptertiaireTraffic ManagerEDUCATION AND E-LEARNINGJanuary 2023 - June 2025 (2 years and 4 months)Lyon, FranceSuptertiaire is a higher education school offering specialized training in real estate and finance from Bac+2 to Bac+5.
Results
✅ +72% of prospects from 5251 to 9024 in 2 years.✅ €204,000 in advertising investment in 2024.✅ Launch of TikTok Ads : 342 conversions at €41 in the first year.✅ Takeover of Meta Ads (Instagram & Facebook): -83% CPA (cost per prospect) from €204 to €35.Responsibilities
👉 Paid Acquisition : Creation, setup, monitoring, and optimization of Ads campaigns: Google Ads, Meta Ads (Facebook & Instagram), TikTok Ads, LinkedIn Ads.👉 SEO Optimization : Content creation and website development on Wordpress👉 Automation : Automated SMS and email campaigns to increase conversions👉 Project Management : Coordination of teams in implementing a communication and acquisition strategy👉 Tracking : Migration of trackings to server-side with Addingwell - 3D TOTEMTraffic ManagerMEDICALNovember 2021 - January 2023 (1 year and 2 months)Lyon, France3D TOTEM is a startup that sells medical devices for dentists, orthodontists, and dental technicians.Initially hired as a Digital Marketing Manager, I stood out for my Traffic Management skills. I fully embraced the role and enabled them to grow by increasing their lead generation and sales.
Results
✅ +107% of leads : from 245 to 508 in less than a year by taking over the acquisition strategy on Meta Ads.✅ -60% of acquisition cost on Meta Ads : a lead cost €20.93 compared to €52.9 before I joined.✅ Launch of Google advertising : €970 invested / 43 conversions / Cost per conversion: €22✅ +7% organic traffic and 123 keywords gained.Responsibilities
👉 Paid Acquisition : Implementation of an acquisition strategy for lead generation: Google Ads, social ads (Facebook & Instagram), automation.👉 Website : Website redesign on Webflow & Natural Referencing👉 Tracking : Implementation of the tagging plan on GTM - Bon SensBloggerENTERTAINMENT AND LEISUREFebruary 2022 - Today (4 years and 4 months)Lyon, FranceSince 2022, I have maintained a personal blog and a Pinterest account which I named Bon Sens (Good Sense). This identity was initially an opportunity for me to practice SEO on more personal and cherished topics.On this blog and Pinterest account, I aim to share principles for a healthier and more sustainable life, I share recipes, my travels, DIY projects, etc.
Responsibilities
👉 Creation of an identity, a blog on Wordpress, and a Pinterest account👉 Creation of written and social media content
Recommendations
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master's Degree - Digital Strategies ExpertESD - Digital School2021Formation de deux ans en alternance (référencement, publicité, social media, content marketing, génération de leads, e-réputation, etc...)
- Bachelor's Degree - Communications ManagerSup'de Com2019Formation en 3 ans dont 2 en alternance (marketing fondamental, réseaux sociaux, graphisme, stratégie de communication, etc...)