You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Marion HéroultMH

Marion Héroult

Brand Designer & rebranding | ex-BlaBlaCar

€600/day
Bordeaux, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
Back to original language

About Marion

👩🏻‍💻 Strategy | Brand designer | Ex-BlaBlaCar | +9 yrs of exp

Why entrust me with your brand?
After 8 years at the heart of BlaBlaCar's creative studio, I'm putting my startup expertise to work for your growth. More than just a designer, I'm a strategic partner: I build strong identities that don't just "look good," but create the trust needed for your clients to choose you.

⚡️ Why hire me?
I support startups with their challenges:
- Brand strategy for scaling
- Structured and duplicable visual identity
- Implementation of a design system
- Employer brand attractiveness

🎨 My "Startup-ready" services:
Brand strategy:
- positioning
- user experience
- design system
- team training
- employer branding

Brand design:
- creation/rebranding of visual identity
- graphic charter
- brandbook
- UI design
- marketing campaign
- social media/presentation templates
- animation

Tools: Figma, Adobe Suite, Canva

"Startup culture" in my DNA
Having evolved in one of the most dynamic and demanding environments in French Tech, I've developed a true culture of agility. I know how to solve complex problems with simple visual solutions. My background allows me to support you from the seed to Series B+ phase, with a vision that combines aesthetics and business objectives.

They trusted me
Startups I've worked with: BlaBlaCar, Less & Zen.

The little extra
Used to rapid iterations, I'm ultra-responsive. I usually reply in under an hour on the platform.

Based in the Landes region but available remotely anywhere in France.

🔗 marionheroult.fr

💬 Looking for a startup brand strategy expert?

Let's talk about your challenges and see how I can propel your project!
  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • BlaBlaCar
    Brand designer
    TRAVEL AND TOURISM
    May 2018 - December 2025 (7 years and 7 months)
    Paris, France
    Creation, maintenance, and consistency of BlaBlaCar's various brands. Creation of international 360° campaigns (TV, posters, video, social media, landing pages...). Creation of an illustration bank for the application and management of its use and animation.
    Art Direction Branding Design Marketing Campaign Vector Illustration
  • Less
    Webdesigner & graphic designer
    TRAVEL AND TOURISM
    November 2017 - May 2018 (6 months)
    Paris, France
    Creation of the brand and graphic charter. Production of acquisition visuals, newsletters, website, and mobile application. Management of photo shoots, merchandise, and partnerships.
    Visual Identity & Graphic Charter Brand Strategy Graphic Design Branding Print and Web Design
  • Groupe Crédit Agricole
    Internal communications officer
    BANKING AND INSURANCE
    September 2016 - October 2017 (1 year and 1 month)
    Paris, France
    Creation of an intranet, print & web visuals, and monthly videos. Organization of internal events. Launching calls for tender with agencies. Daily news writing.
    Graphic Design Writing Print and Web Design Video Production Video Editing

Recommendations

These freelancer profiles also match your criteria

AgathaA

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

BaptisteB

Baptiste Duhen

Fullstack developer

4.6

(4)

5

AmedA

Amed Hamou

Senior Lead Developer

4

(2)

7

AudreyA

Audrey Champion

Web developer

4.3

(3)

4

Education

  • Master in Art Direction and Digital Design
    Sup de Pub
    2017
    Master en direction artistique
  • Graphic Design License
    Esupcom
    2016
    License design graphique

Certifications

  • Master in Art Direction and Digital Design
    Sup de pub
    2017
    Advertising Branding and Visual Identity Storytelling Visual Identity Design Brand Strategy Marketing Campaign
  • Graphic Design License
    Esupcom
    2016
    Branding & Identity Logo Design Advertising DTP Graphic Designer Storytelling Visual Identity Design Response to Tender Social Media

Skill set

Categories