Freelancer profile translated to English.
Back to original languageAbout Marion
Nice to meet you, I'm Marion! 👩🎨
I am astrategic graphic designerand three passions drive me daily: **branding, packaging, and strategy**.
After obtaining aMaster's degree in Marketing and Advertising from ISCOM Paris**, I decided to specialize in graphic design. Passionate and self-taught, I completed a **further certification at EDAAto enhance my skills and allow me to make this transition with confidence.
However, when I worked in large advertising agencies, I was frustrated to only be able to influence 10% of a project (and that's being generous 🤫).
That's whyI created Le crayon de marz in 2020, to be involved in projects from A to Zand, above all,to be as close as possible to brands and the client relationshipsthat I love so much. 🫶
✏️ Today,my mission is to elevate your brand image from sketch to masterpiece by combining design and strategy to finally crush the competition. I am truly committed to making your company as beautiful on the outside as it is on the inside.
🎨 Visual identity creation
🧃 Packaging creation
🗂️ Communication materials creation
French
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- Le crayon de marzFounder & Strategic Graphic DesignerCONSULTING AND AUDITSNovember 2020 - Today (5 years and 6 months)LyonI help business leaders elevate their brand image from sketch to masterpiece by combining design and strategy.• Visual Identity Creation- Get reacquainted with your business by establishing marketing, branding, and strategic foundations- Convey the right messages to your target audience through strategic design tailored for them, which will naturally attract them- Achieve a sustainable, strategic, sophisticated, and professional brand image- Communicate more easily through a graphic universe created around your logo with consistency- Immerse anyone in your universe by conveying your values, your positioning, and an emotion• Packaging Creation- Highlight your products in saturated shelves- Naturally attract your target audience with design tailored for them- Increase the perceived value of your product and thus its price- Trigger an emotion in consumers that will make your product unforgettable- Make the right choices for materials and printing by delegating project management for your packaging- Enhance your credibility and ensure your brand's longevity• Pimp your current logo- Gain credibility with a unique and professional logo- Convey the right messages to your target audience through strategic design tailored for them- Communicate more easily through a graphic universe created around your logo with consistency- Have all your visual identity elements in formats usable by all professionals- Take your business to the next level and make your brand image more "wow"
- Havas RéunionAdvertising ManagerCONSULTING AND AUDITSFebruary 2018 - July 2018 (6 months)Saint-Denis, France- Market analysis- Benchmark- Strategic recommendations- Creative brief writing- Management of 360° advertising campaigns- Operational monitoring
- TBWAAdvertising ManagerAGRICULTURESeptember 2018 - August 2019 (1 year)Boulogne-Billancourt, FranceClient: McDonald's- Client relations- Benchmark- Strategic advice and recommendations- Creative brief writing- Operational monitoring- Accounting management
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Education
- Master 2, Brand Manager - Marketing & AdvertisingISCOM2019
- Scientific BaccalaureateLycée Blaise Pascal2014
Certifications
- Graphic DesignEDAA2022
- Master 2, Brand Manager - Marketing & AdvertisingISCOM2019