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Marion FernandezMF

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Freelancer profile translated to English.
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About Marion

Welcoming is an art, but selling it is a strategy!
With over 25 years of experience in major groups (Hilton, Marriott, Starwood) and luxury establishments (Maison Albar Hotels), I am intimately familiar with the challenges of our industry.
My vision of hospitality was forged long before my career, growing up in the heart of a guesthouse. There I learned that true value lies in people. Yet, operational reality often distances your teams from this essential aspect.
With Solymar Services, I bring this dual expertise, the passion for hospitality and the rigor of major groups, to your direct service. My objective is clear: to take charge of your commercial development and e-reputation with tailor-made actions, to allow your teams to refocus on the customer experience while ensuring measurable performance.
  • French

    Native or bilingual

  • Spanish

    Native or bilingual

  • English

    Fluent

  • Italian

    Basic

Can work on-site
Nice (up to 50km)

Experience

  • SOLYMAR SERVICES
    Global Sales & Distribution Expert
    December 2025 - Today (7 months)
    • ● Strategic Consulting: Providing tailored commercial strategies for hotels to optimize global distribution and sales force effectiveness.
    • ● Business Development: Leading international multi-segment prospecting (Leisure, MICE & corporate) and developing strategic luxury networks and hotel programs.
    • ● Opening Expertise: Providing operational guidance for luxury hotel launches, including sales process implementation, tool setup, and talent recruitment/training.
    • ● Brand Ambassador: Acting as a strategic ambassador at major international trade shows Leisure & MICE (ILTM, IMEX, DUCO, IBTM).
  • Solymar Services
    Sales and Marketing Director
    HOSPITALITY
    December 2025 - Today (7 months)
    Nice, France
    Solymar Services is your expert partner dedicated to independent hotels and exceptional establishments, built on over 25 years of experience in luxury hospitality.
    My activity is structured around four pillars to transform your establishment:

    Commercial Strategy: Conducting a 360° diagnosis to identify growth levers and create a tailor-made action plan.

    Outsourced Execution: Taking charge of your sales force (prospecting, B2B, MICE development) to boost your sales.

    Intelligent Automation: Implementing AI solutions to manage time-consuming tasks 24/7 and streamline operations.

    Training & Coaching: Enhancing your teams' skills in relational excellence and luxury standards.

    My mission: To secure your financial performance and free your teams from administrative tasks to put people and customer experience back at the heart of your hotel.
  • MAISON ALBAR HOTELS (CHM GROUP)
    Director of Global Sales & Marketing
    December 2023 - January 2025 (1 year and 1 month)
    • ● Defined and implemented the commercial strategy for a collection of 10 hotels 5* (625 rooms).
    • ● Recruited, led, and trained a high-performing team of 11 sales professionals.
    • ● Established pricing policies in collaboration with the Head of Revenue Management.
    • ● Represented the brand globally at key luxury trade shows Leisure, MICE and part of Luxury Collection
    • ● Managed department budgets and presented monthly sales results to Group Executive Management.
    • ● Opening 3 hotels Maison Albar Hotels in Nice, Braga and Rome

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