Freelancer profile translated to English.

Description

Independent Product Manager, I put my passion for digital media to work for my clients by supporting them in the management and development of digital products.

My experience has allowed me to:

- Lead major website redesigns with high traffic.

- Develop and implement product strategies aligned with business objectives and user needs, with solid expertise in agile methodologies.

- Coordinate multidisciplinary teams (creative, development, marketing, advertising, data, SEO) to design and deliver innovative solutions.

- Deploy paywall strategies to optimize monetization and improve customer and prospect journeys.

- Utilize tools such as JIRA, Notion, Confluence, Figma, Miro, Google Analytics, or the Piano or Poool suite to optimize product performance and user experience.

🎯 My goal: to design digital products that combine innovation, efficiency, and user engagement.

Industry field of expertise

Languages

German
Conversational
English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 10km)

France Télévisions
Product Manager
PRESS AND MEDIA
January 2026 - June 2026 (5 months)
Paris, France
Product Manager for La 1ere Outre-Mer's digital information offerings
- Strategic product initiative leadership: from vision to execution, aligning group objectives, user impact, and field reality
- Development and management of the quarterly product roadmap
- Support and management of web and mobile application product owners
- Close collaboration with the product designer, data coach, technical, and editorial teams
- Communication with stakeholders
- Monitoring of the delivery roadmap
Product Management Product Discovery Leadership and Team Management
CMI
Product Owner/ Product Manager
PRESS AND MEDIA
December 2024 - July 2025 (7 months)
Levallois-Perret, France
Transverse PO/PM for CMI Group publications

- Website Redesign (Télé 7 jours): Support in testing the redesign of the TV guide and the new homepage. Management and design of the redesign of the Games section and the daily newsletter "Programme TV ce soir".
- Sponsored Links (transverse): Coordination and implementation of the new sponsored links partnership on the ELLE (web), Télé 7 jours (web and app), Version Femina (web), Marianne (web) group websites.
- Partner Feeds (transverse): Monitoring and testing of XML feed evolutions for partners (Yahoo, MSN, Dailymotion…)
- User Engagement (ELLE): Management of the recirculation system optimization to further engage users and boost audiences.
Product Management Benchmark KPI Monetization Engagement
Bey Médias (l'Opinion et l'Agefi)
Product Owner & Project Manager
PRESS AND MEDIA
March 2022 - July 2024 (2 years and 4 months)
Paris, France
PO & Project Manager for L'AGEFI and L'Opinion

Agefirst Project
- Website Redesigns:Project management for the redesign of Agefi, News Managers, Instit Invest, and Agefi Actifs websites into a single digital ecosystem, including the migration of 600K articles, deduplication, and redirection plan.
-Design Workshops:Facilitation of a Design Sprint to ensure a user-centered approach.
-Migrations:Coordination of CMS, authentication, paywall, CMP, store, CRM, adserver, and reader migrations.
-Paywall Strategies:Implementation of strategies adapted to the subscription offer (Piano ID / Composer).
-Coordination:Collaboration with design, development, data, marketing, advertising, and editorial teams to ensure project consistency.

L'Opinion Website Redesign
-UI:Migration of the website to the new theme inherited from Agefi.
-Web Performance and SEO:Website performance and SEO optimizations to improve visibility.
-AFP Integration:Implementation of AFP dispatches via API to enrich content.
-Personalized Content:Development of personalized blocks based on user journey (Piano Content).
-Paywall Strategy:Implementation of the paywall strategy (Piano ID / Composer / VX) to monetize content.
-Store:Development of the new store (Piano VX) to optimize sales.
-Mobile Application:Redesign of the mobile application based on a PWA and built in native app for distribution on stores.

Global
Backlog and Roadmap Management:Management of the run, backlog, and product roadmap for the group.
Project Management Design Sprint Brightspot Content Migration Piano Suite (ID, VX, Content, Analytics, Composer, ESP, Social Flow...)