Freelancer profile translated to English.
Back to original languageAbout Marion
A graduate of an Agribusiness Engineering school, I spent nearly 10 years in the Marketing Departments of large organizations, both in France and internationally, on global projects. I also undertook several missions as a freelance consultant, notably for the Accor and Champion groups.
My areas of expertise:
1) Strategic Marketing: Building innovative and differentiating strategies aligned with your company's strategy.
-> Market research, benchmarking, growth potential and opportunity assessment, targeting, positioning, tactical plan, and action plan.
2) Operational Marketing: Development of products and services, from conception to commercialization, including all production stages and related aspects (Sustainable Development, Digital Transformation, QHSE, Purchasing, etc.).
-> Marketing Mix, business plan, launch management, audits, and performance monitoring.
3) Internal / External / Corporate Communication: Communication strategy, building and implementing a 360° communication plan.
Why choose me?
- My creativity: My diverse international experiences, encounters, and discoveries of other places and ways of life have brought me cultural richness and are a real source of inspiration for generating ideas and concepts daily.
- Excellent understanding of business challenges: a clear vision of how a company operates and the expected economic performance (ROI concept).
- An "action-oriented" person: As an engineer by training, I am aware of operational and commercial realities. Throughout projects, I have adopted a rigorous and methodical technical approach with my teams, providing them with the necessary tools and training to ensure perfect execution of field launches.
Looking forward to meeting you,
Marion
French
Native or bilingual
English
Fluent
Chinese
Conversational
Remote only
Primarily works remotely
Experience
- NEWREST GROUP SERVICESGroup Marketing DirectorRESTAURANTS AND FOOD SERVICEJanuary 2017 - Today (9 years and 5 months)Région de Toulouse, FranceNewrest Group, €1.27 billion in 2017. Group Marketing Director "all segments"- Definition of the Group's marketing strategy (Corporate, Education, Health, Defense, Remote sites, Air and Rail),- Development of concepts and management of the brand portfolio.- Application of the strategy in 58 countries and training- Marketing Manager for France and member of the Executive Committee: Implementation and monitoring of the operational marketing action plan and development of the catering business with the Sales Department.
- Missions en freelance en partenariat avec Ylera CareMarketing ConsultantCONSULTING AND AUDITSOctober 2016 - January 2017 (3 months)Ile-de-France, France- Accor Group: Development of the Jo&Joe concept (food offering and service model)- Champion Group: Strategy for reorganizing the Group's French sales and marketing team and creating training manuals for 6 key positions.
- SavenciaSenior Product Manager - Global Foodservice CheeseAGRICULTUREJanuary 2016 - September 2016 (8 months)Viroflay, Île-de-France, FranceELVIR Savencia Group - €4 billion turnover in 2014-2015 - Viroflay, France.- Definition of the range strategy (Challenges, objectives, and PLT action plans)- Study of potential and development of innovations- Management of the existing range (Communication and promotion)- Monitoring of range performance, competitive intelligence, and specific country studies
Recommendations
FU
BC
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Education
- EngineerInstitut supérieur d'Agriculture et d'Agro-alimentaire Rhône-Alpes2012Diplôme d’ingénieur agroalimentaire spécialisation « Gestion des Innovations et Développement de l’Entreprise » obtenu avec mention en 2012. Concours Ecotrophélia : Trophée étudiant de l’innovation alimentaire Projet d’une durée de 2 ans : Développement d’un produit innovant du concept jusqu’à la mise en marché.