Freelancer profile translated to English.
Back to original languageAbout Marion
Web marketing consultant in an agency for 4 years, I have been offering my services as a freelancer since May 2020. I collaborate with SMEs, startups, and large companies, helping them increase their online visibility, generate qualified leads, and maximize their advertising return on investment.
My main missions include:
- Generating qualified leads or online sales through optimized digital campaigns, ensuring a controlled acquisition cost.
- Conducting in-depth audits and optimizing existing campaigns to improve their effectiveness and profitability.
- Defining tailor-made web marketing strategies, aligned with the growth ambitions of each company by responding to objectives of notoriety, visibility, traffic, and conversions.
- Creating and monitoring high-performing campaigns, in line with market expectations and focused on clear indicators.
- Training internal teams to enable them to gain long-term autonomy.
- My areas of expertise: Google Ads, Meta Ads, Microsoft Advertising, Linkedin Ads, Pinterest Ads, YouTube Ads, IAB Display, Native ads, Creation of dashboards on Data Studio, Advanced tracking via Google Tag Manager
I am available to discuss your needs and explore solutions adapted to the digital growth objectives of your company or your clients.
French
Native or bilingual
English
Conversational
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- zero cinqWeb Marketing ConsultantCONSULTING AND AUDITSMay 2018 - May 2020 (2 years)Lyon, FranceCreation and implementation of the web marketing offeringPresentation of web marketing strategies in response to calls for tendersSupport and advice for a portfolio of 10 clients and operational management of campaigns (Google Ads, Microsoft Ads, Facebook Ads, Linkedin Ads, Criteo, e-mailing, affiliation, sponsored articles...) for an annual budget of €475KCreation and optimization of landing pagesActive monitoring of new traffic acquisition channels
- JETPULPSEA ConsultantCONSULTING AND AUDITSDecember 2016 - April 2018 (1 year and 4 months)Lyon, FranceManagement of SEA/SMA campaigns for a portfolio of 15 to 20 clientsProficiency in Google AdWords + merchant center, Bing ads + merchant center, Facebook ads, Linkedin ads & Twitter adsClient relationship management for SEA/SMACreation of weekly, monthly, and annual reports with advanced action plansRecommendations of SEA/SMA/SMO/affiliation strategies during pre-salesPresentation of these strategies to prospects during pre-sales
- DECITRE SASAssistant Traffic ManagerCULTUREJune 2016 - December 2016 (6 months)Lyon, FranceImproving decitre.fr visibility:SEO OptimizationAdwords search & display campaign managementAffiliate recruitment and managementTraffic analysis for adjustments and recommendationsCreation of weekly newsletters (integration on Mailchimp, segment definition, and results analysis)Technological & competitive monitoring
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Education
- Master 2 in Management, Digital Marketing OptionESDES, Lyon, France2016
- MSc Flexible ManagementEdinburgh Napier University, Edinburgh, Scotland2016
Certifications
- Google AdsGoogle
- Google AnalyticsGoogle