Freelancer profile translated to English.

Description

With over 8 years of experience in agencies and as a client. I support brands (e-commerce, retail, insurance, travel, luxury) in defining and managing full-funnel, performance-oriented strategies.

Specializing in paid media, social media, and retail media, I intervene from strategy structuring to operational delivery, in close collaboration with marketing, product, and data teams. Accustomed to managing and upskilling teams, I bring a business, data-driven, and pragmatic vision.

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 10km)

Heroiks Media
Keyade - Media Consulting Director
TECH
April 2023 - Today (3 years and 2 months)
Levallois-Perret, France
Main point of contact for clients for full-funnel strategies,
- Development of the annual media strategy in line with client insights and business KPIs,
- Off and online media recommendation,
- Management and upskilling of two profiles,
- Global coordination of the expertise team,
- Delivery supervision and guarantor of operational and strategic excellence,
- Supervision of creative A/B tests carried out with Abyssale (AI),
- Response to tenders,
- Responsible for group cross-selling,

Portfolio composed of different industries: GSA, E-commerce, education, travel, insurance, fashion, banking
Social Media Communication Strategy Digital Communication Media Consulting
GroupM - France
Keyade - Social Media Account Director
DIGITAL AND IT
February 2020 - October 2022 (2 years and 8 months)
Neuilly-sur-Seine, France
- Supervision, animation, and management of a team of junior to senior social media consultants
- Support, challenge, and skill development of the team
- Responsible for the team's operational excellence and client satisfaction
- Participation & monitoring of client roadmaps
- Annual and strategic recommendation
- Testing and Innovations
- Permanent relationship with media agencies
- Market watch and sector-specific information
- Preparation and participation in tenders
- Identification of Upsell projects

Portfolio composed of 20 clients from different industries:
- Insurance
- Luxury
- High Tech
- Retail
- Food
- Travel
- Education
- DIY
- Non-profit
Omnicom Media Group
Re-Mind Phd - Social Media Consultant
PRESS AND MEDIA
January 2017 - February 2020 (3 years and 1 month)
92100 Boulogne-Billancourt, France
- Client brief taking
- Implementation of social media campaigns (Facebook, Instagram, Twitter, Linkedin, Snapchat)
- Campaign management, monitoring, and optimization
- Reporting via social media platforms and site-centric tools (e.g., Google Analytics)
- Social media recommendation and annual strategies
- Management and skill development of 2 junior social media project managers
- Competitive intelligence and media news monitoring

Portfolio composed of clients from different industries:
- Automotive
- Food
- HighTech
- Alcohol
- Travel
- Charitable Foundation