Freelancer profile translated to English.

Description

🚀 Commercial Development | SaaS | Monetization & Streaming | Freelance / Transition Missions

💼 As an independent consultant, I support SaaS, Tech, and Digital companies in accelerating their growth, structuring their commercial strategy, and optimizing monetization (freemium/premium, innovative payments, churn).

👉 I am also available for transition missions to lead Sales or Account teams, structure operations, and take over strategic scopes.

🔍 My expertise:

➔ Commercial Development: pipeline structuring, multichannel prospecting, closing

➔ Strategic Account Management: Orange, Amazon, SFR, Système U…

➔ CRO & Customer Journeys: +30% conversion through UX and data-driven optimization

➔ Churn Management: €700K portfolio at stake

➔ Innovative Payments: DCB (carrier billing), freemium/premium journeys

➔ Service Launch: 0 → +15K subscribers and +€100K MRR in 18 months

➔ Transition Management: taking charge of sales teams and complex projects

📈 Key Figures

✓ €7M secured B2B/B2B2C revenue

✓ +3K subscribers/month generated on an SVOD service

✓ 300K subscribers managed at a telecom operator

✓ €700K in churn/at-risk portfolio management

✓ +30% conversion post-optimization

🛠 Tools & Methodologies

Agile / Scrum | RevOps | Structured CRM | Multichannel Funnel

🎯 Target Sectors

✓ SaaS & Tech: Go-to-Market, RevOps, key account management

✓ Digital & E-commerce: growth, acquisition, KPI-driven

✓ Streaming & Entertainment: subscriptions, monetization, DCB services

📍 Based in France, available remotely or hybrid.

📅 Short or long-term missions, from 2 days/week

📩 Let's talk!

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 40km), Lyon (up to 40km), Marseille (up to 40km), Toulouse (up to 40km), Bordeaux (up to 40km)

Evina
FREELANCE - Strategic CSM
DIGITAL AND IT
November 2025 - Today (7 months)
Strategic CSM for a portfolio of key accounts in France and Africa. Cybersecurity, anti-fraud solutions for mobile payments, DCB, Gambling, Mobile Money.
Commercial Strategy Cybersecurity
Welcome to the Jungle
FREELANCE – Team Lead Account Manager & Sales Retention Manager
SOFTWARE PUBLISHING
January 2025 - October 2025 (8 months)
Paris, France
🌟 Transition Management Mission – Leading 2 teams with distinct challenges

Took over two distinct teams following a managerial departure, in a context of structuring and commercial performance:

🔹 Team Lead Account Manager – 4 people (SMB Segment)

**Objective**: Structure the Account team and drive commercial performance for the SMB client portfolio.

**Missions**:
→ Management of Account Managers: rituals, coaching, monitoring individual and collective performance
→ Monitoring and driving the renewal, upsell, and migration strategy
→ Coordination with CSM, Ops, Strategic Projects, and Product teams on key accounts
→ Structuring processes (forecast, follow-up, CRM, client monitoring)

**KPIs Monitored**:
• Win rate
• Upsell value / Upsell rate
• Downsell
• Retention & churn
• Time to win
• # Calls to win / to lost
• # Meetings held
• Monitoring offer / platform migrations

🔹Team Lead Retention Manager – 2 people (Commercial Retention)

**Objective**: Handle incoming cancellation requests, save maximum ARR, and maximize the rate of retained clients through adapted commercial levers.

**Missions**:
→ Structuring and leading the Retention team: prioritization, volume management, field support
→ Handling client cancellation requests (inbound churn): negotiation, offer adjustment, business case presentation
→ Collaboration with Finance, Account Manager, and CSM teams to detect churn signals, overcome objections, and increase retention chances.

Result:
→ 150% of retention quota achieved in the last 3 months

**KPIs Monitored**:
• Number of clients retained
• Volume of ARR saved
• Retention rate post-cancellation
• Downsell rate
• Win rate for at-risk cases
• Average processing time for at-risk cases
• Average number of meetings/week
B2B Team Management Commercial Strategy
Marion Ducos Consulting
Freelance Consultant in Commercial Development and Marketing
CONSULTING AND AUDITS
October 2024 - Today (1 year and 8 months)
Asnières-sur-Seine, France
🔑 Key Expertise:
➔ B2B Business Development: Sales pipeline structuring, B2B prospecting, outbound and inbound strategies to maximize client acquisition.
➔ SaaS / B2B Tech Growth Strategy: Development and execution of Go-to-Market strategies tailored for Tech, SaaS, E-commerce, and Telco companies, with a focus on commercial growth and market expansion.
➔ Commercial Performance Optimization: Analysis of commercial KPIs, implementation of performance indicators, and continuous improvement of commercial processes to increase conversion rates.
➔ Complex Project Management: Coordination of cross-functional teams for strategic projects in the SaaS, B2B Tech, E-commerce, and Telco sectors (DCB - Direct carrier billing), B2C subscriber base.
➔ Account Management & Key Accounts: Management and retention of strategic accounts, contract negotiation, and development of strong relationships with C-level executives.

📌 Key Achievements:
➔ B2B Commercial Pipeline Optimization: Implementation of sales processes that led to a doubling of conversion rates on SaaS and B2B Tech campaigns.
➔ +30% Commercial Performance: Improvement of conversion funnels and prospecting strategies, resulting in a 30% increase in conversions in the entertainment sector.
➔ Strategic Account Retention: Strengthening partnerships with market leaders in the Telco, Entertainment, and SaaS sectors. Commercial expansion and offer adaptation to increase the client base.

📈Areas of Intervention:
➔ SaaS & B2B Tech 💻: Sales pipeline optimization, growth strategies, account management.
➔ E-commerce/Entertainment 🌐: Commercial development, conversion optimization, growth hacking.
➔ Telecommunications (Telcos) 📱: Key account management, payment methods, and new offer development.
Commercial Commercial Strategy E-commerce Business development B2B Prospecting B2B Contracts Key Account Management Software as a Service (SaaS)

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Signup to reveal

MBA, Luxury Brand Management, Food & Wine
Inseec Business School - OMNES Education
2015
MBA, Luxury Brand Management, Food & Wine Doyenne de promotion
BTS Communication
Sup de Pub - OMNES Education
2011
Communication d'entreprise

Strategy Consultant

Marion Ducos

Commercial Dev, SaaS, Monetization & Streaming 🔥

About Marion

Experience

🌟 Transition Management Mission – Leading 2 teams with distinct challenges

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