Freelancer profile translated to English.

Description

Dear community,

With 12 years of experience in strategic/digital/retail marketing in the beauty sector in France and internationally, I support your company's development.

🤝 As a consultant, I provide advice and expertise from the conception to the execution of your marketing projects with a digital expertise:

- Brand growth strategies: new business development, international expansion, strategic plans

- Marketing strategy: brand positioning, objectives, targeting, annual plan and budget

- Acquisition: Choice of Paid Media levers (Affiliation, Display, Comparison sites, and Marketplaces). Improvement of search results (SEO audit, netlinking). Brand Content from brief to execution (articles, newsletters, emailing...)

- Social networks: Owned, earned, paid. Creation and management of social ads, editorial strategy, influence, fan acquisition (FB, IG, Pinterest, Linkedin)

- Recommendations and implementation of tracking and reporting tools (Google Analytics & Data Studio, FB Ads Manager..)

👍 My strengths:

- Bilingual in English and Spanish, working in an international environment for 12 years

- Expertise in Beauty and interior design with brands that have a strong DNA: Jean Paul Gaultier, Nina Ricci, Paco Rabanne, Home Beddings & Curtains..

- Results-oriented, adaptable, and available with excellent interpersonal skills

Let's get acquainted!

Marion

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 20km), Nantes (up to 50km)

Home Beddings & Curtains
Digital Marketing Consultant
E-COMMERCE
June 2021 - Today (5 years)
Paris, France
- Construction of the detailed digital marketing strategy. Budget and resource recommendations
- Social ads: creation, implementation, and analysis of FB, IG & Pinterest campaigns. Retargeting targeting via dynamic ads and similar audiences to improve ROAS.
- Development of the Instagram community through an editorial calendar and influencer partnerships (Reach +1580% and Followers +50% in 3 months)
- Implementation of affiliation with Awin (remuneration strategy, partner selection...)
- SEO and UX audit of the site to optimize the customer journey and indexing. Writing SEO articles
- Development of content and emailing strategy
- Analysis and optimization of Google AdWords campaigns
- Recommendations for tracking tools and implementation of reporting (Google Analytics, ROI calculation..)
Growth Marketing Social Ads Community Management Branding Affiliation SEO Writing Google AdWords Google Analytics Brand Content
Nina Ricci (PUIG)
Operational & Retail Marketing Director NINA RICCI
LUXURY GOODS
January 2018 - December 2020 (3 years)
Paris, France
Management of 8 people
€100M across 18 subsidiaries (Europe / Russia / China / Latin America)
- International operational marketing. Definition and implementation of the brand strategy in the markets. Adaptation for the French perfumery network (Sephora, Marionnaud, Nocibé). 360 activation: Media investments, digital marketing, social media, e-business, communication, influence, point-of-sale activations, training.
- Retail. Design of the new permanent point-of-sale image. Development of international merchandising guidelines and their adaptation according to distribution networks.
- Shopper experience. Proposal for an omnichannel customer experience. Animation of trainer seminars.
- Performance. Construction of the brand's budget over 3 years. Reporting sell-in, sell-out Nielsen, IRI, Kantar panels & qualitative data. Challenging market forecasts. Management of the retail and training budget.
Marketing Strategy Social Media Retail Marketing Intercultural Management Business Plan
Jean Paul Gaultier
Operational Marketing Manager JEAN PAUL GAULTIER
LUXURY GOODS
January 2015 - December 2017 (3 years)
Paris, France
Management of 2 people
€150M across 20 subsidiaries (Europe / US / Travel Retail)
Integration of the JPG brand within PUIG. International diagnosis to identify development opportunities. Overhaul of the brand image and commercial and retail strategy. Support for the digital shift (social media / e-business).
Positioning Strategy Business Development Digital Transformation Marketing Strategy