Freelancer profile translated to English.

Description

I help companies move from strategy to action to make their marketing a lever for sustainable performance, aligned with their reality.

With 15 years of experience in marketing, I have held strategic, managerial, and operational positions, which have allowed me to understand the challenges and constraints of companies in different markets from the inside.

Today, I help my clients transform their marketing ambitions into concrete, measurable, and consistent actions over time.

Many companies know what they would like to do in marketing, but lack the time, resources, or support to transform this vision into concrete and followed-up actions.

My role: to support them step by step, from defining their objectives to implementing their marketing plan, adjusting actions according to the results obtained.

My approach is based on three pillars:

1. Listening and understanding the company's specific challenges.

2. Co-construction of a clear strategy, adapted to the reality on the ground.

3. Regular monitoring and adjustments to ensure the sustainable performance of actions.

What sets me apart: a profoundly human approach to consulting, based on listening, clarity, and collaboration.

🤝 Do you want to move from a marketing strategy "on paper" to a living and effective action plan? Let's talk.

Languages

French
Native or bilingual
English
Fluent
Spanish
Fluent

Workplace preferences

Can work on-site

Lyon (up to 30km)

MarionCubells
Independent Marketing Strategy Consultant
September 2025 - Today (11 months)
Lyon, France
I work with companies that want to structure or reorient their marketing strategy to make it clearer, more effective, and aligned with their business objectives.

My role goes beyond strategic consulting: I support teams in the operational implementation of action plans, performance monitoring, and continuous adjustment of activated levers.

Areas of intervention:
• Marketing diagnosis and strategic support
• Construction and prioritization of marketing action plans
• Management and coordination of levers (digital, content, social media, sales support tools…)
• Performance indicator monitoring and results optimization

What sets me apart: a pragmatic and human approach, built on nearly 15 years of experience in strategic, managerial, and operational marketing in various environments.

My Goal: To help my clients move from intention to action and make their marketing a sustainable lever for growth.
Marketing Strategic Marketing Operational Marketing Digital Marketing Strategy Communication
Edilians
Strategic Marketing Manager
CIVIL ENGINEERING
September 2023 - March 2025 (1 year and 6 months)
Lyon, France
Strategic marketing direction for three Business Units of the group.

• Management of the marketing team.
• Drafting of the strategic marketing plans for the 3 BUs (terracotta, solar, roofing accessories and insulation).
• Definition and allocation of the marketing budget (operational, digital, events).
• Development of strategic plans by region and by BU.
• Regular reporting to the Executive Committee on orientations, results, and priority actions.

A major strategic experience that strengthens my ability to support companies today in the development, structuring, and deployment of their global marketing strategy.
Edilians
MARKETING MANAGER – France & Export
CIVIL ENGINEERING
September 2020 - September 2023 (3 years)
Lyon, France
Full responsibility for the France & Export marketing plan and contribution to the overall strategy.

• Management of the operational marketing team.
• Reporting of actions, analysis of results, and identification of areas for improvement.
• Co-construction of the regional and export marketing strategy.
• Full management of the multi-channel marketing plan (France & Export).
• Collaboration with sales and product teams to ensure strategic alignment.

A decisive experience for developing a global vision of marketing (strategic + operational) and refining my ability to transform orientations into concrete action plans.