About Marion
French
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Experience
- WavestoneMarketing and Digital Transformation ConsultantCONSULTING AND AUDITSJanuary 2018 - August 2019 (1 year and 8 months)Paris, FranceAssisting clients with their marketing and digital transformation projects: L'Oréal, SEB, Vorwerk, Lyreco, Quo Vadis, Google, Sanofi, Grandir, Ouigo, Ouibus...Business development: offer construction, development and presentation of pitches and commercial proposalsBenchmarks and market research: documentary research, synthesis, formalization and presentation of resultsContent marketing strategy for clients, employees, and candidates:- writing in-depth publications (e.g., The transformation of loyalty programs)- optimized content creation and copywriting (SEO) for Wavestone's corporate website editorial content and the HelloTeam mobile app for onboarding new employees- content creation and copywriting for presentation and onboarding materials for a privacy management tool- French-English translation of deliverables, lessons learned, training materials, commercial proposals...- revamping recruitment messagingRecruitment of junior and experienced consultants
- ShiseidoMarketing Project ManagerFASHION AND COSMETICSMarch 2016 - August 2016 (6 months)Paris, FranceProduct development for the launch of the Zadig and Voltaire Parfums brand: brainstorming sessions, marketing briefs, vendor management, development of technical manuals and translationsMedia strategy: vendor management for the development of visual and animated content, development of editorial content for retailers and the Digital Marketing team (product descriptions, wording...)Content marketing strategy for consumers and employees:- content creation and copywriting, and development of launch tools such as POS displays, presentation materials, explanatory brochures, training guides, portfolios, merchandising books... in French and English- writing articles and press releasesCompetitive intelligence and market analysis: documentary research, synthesis, formalization, and presentation of results, particularly in the form of trend reportsTraining and management of internsAdministrative follow-up on SAP
- LABORATOIRES DERMATOLOGIQUES D'URIAGEMarketing Project ManagerPHARMACEUTICALS INDUSTRYSeptember 2015 - February 2016 (6 months)Paris, FranceDevelopment of product lines for Les Laboratoires dermatologiques d’Uriage: brainstorming sessions, marketing briefs, vendor management, development of technical manuals and translationsMedia strategy: vendor management for the development of visual content, development of editorial content for retailers and the Digital Marketing team (product descriptions, wording...)Content marketing strategy for consumers and employees: content creation and copywriting, and development of launch tools such as POS displays, presentation materials, explanatory brochures, training guides...in French and EnglishCompetitive intelligence and market analysis: documentary research, synthesis, and formalization of resultsTraining and management of interns
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Education
- Master of Science in ManagementEM LYON Business School2017Programme grande école, majeure en Marketing Cours en Anglais + 12 mois d'immersion à l'étranger Projet de recherche appliquée en sciences sociales : Le stress des entrepreneurs Mémoire : La digitalisation de l'expérience client par les marques de luxe
- Master's course in EconomicsVSE, University of Economics, Prague2015Echange académique Erasmus+ 1er semestre 2015