Freelancer profile translated to English.

Description

My various experiences in agencies, as well as client-side, have allowed me to manage, among other things, projects such as:

- Brand positioning

- Communication territories and their 360 applications

- Sales animation plans

- Product or service launches

- Redesigns of customer journeys based on data insights, and their deployment

- Responses to CRM issues (loyalty program, relational marketing)

- ...

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Publicis
Account Director
PRESS AND MEDIA
July 2015 - August 2022 (7 years and 1 month)
Lille, France
STRATEGIC CONSULTING

• Advertising & Communication:
- Brand positioning & communication territory.
- Creation of animation plans and omnichannel campaign deployments

• CRM:
- Based on data insights, creation of segmented and personalized omnichannel customer journeys.
- Management of loyalty programs.
- Optimization of customer knowledge.

• PRM:
- Implementation of acquisition campaigns, lead qualification, and animation.

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• IDENTIFICATION OF NEEDS:
- Construction of strategic responses and investments.
- Provision of resources.

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• Monitoring account profitability and progress.

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• COORDINATION OF CROSS-FUNCTIONAL PROJECT TEAMS

Marketing and digital project managers, Data scientists, Developers, Research managers, Production managers, Creative teams, UX)
Advertising CRM Marketing Communication Strategy Branding Photo Shoot Customer Journey Loyalty
NIKITA
Communication & Advertising Project Director
PRESS AND MEDIA
February 2015 - July 2015 (5 months)
Lille, France
Support for agency teams (advertising managers and creative team), project coordination with clients.
> Design and production of Weldom guides and multichannel launch strategies
> Zôdio Catalogs
Print Communication Customer Relations Project Coordination Team Management Writing
Vertbaudet
Communication Manager
E-COMMERCE
November 2014 - February 2015 (3 months)
Tourcoing, France
> Definition, design, and cross-channel implementation of commercial operations & targeted prospecting campaigns: Website and mobile animation, emailings, mailings, press ads, ...
> Coordination with creative and sales teams
Email Marketing Mailing Communication Strategy Team Management Press Announcement