Freelancer profile translated to English.

Description

Together, let's develop your sales and gain market share!

Recognized leader, with solid expertise in marketing strategy, concept, sales animation and communication (products, services and living spaces), and an MBA in digital strategy, I have successfully led numerous major projects within various companies (Retail, FMCG and B2B services); projects that have enabled these companies to develop their turnover and gain market share, as was the case for the last two Intermarché concepts that I had the chance to build and deploy with my team.

I owe these successes to my unwavering customer focus, my holistic vision, my open-mindedness, my constant self-questioning, my commitment, my participatory and benevolent management, as well as the pleasure I take in listening and sharing.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Antony (up to 50km)

CMA France
Marketing, Studies and Communication Director
August 2022 - July 2023 (11 months)
Paris, France
Chambers of Trades and Crafts Member of the executive committee and management of a team of 11 people. As part of the transformation of the structure and its economic model: Marketing
▪ Marketing strategy for the "CMA" brand.
▪ Creation and deployment of the brand platform.
▪ Development and deployment of a common graphic charter for the network.
▪ Market analysis: forecasting, monitoring, and studies.
▪ Marketing of service offerings and training offerings (continuing and initial).
▪ Development of communication materials and arguments. External Communication
▪ Digital strategy: rationalization and redesign of websites, acquisition and lead generation strategy, content strategy, social media strategy, SEA, SEO)
▪ External communication (traditional and digital media).
▪ Public relations, press relations, partnerships.
▪ Events (Made in France fair, Madame Artisanat Awards, CFA Battle…)
Internal Communication
▪ Internal communication (18 regions, 11,000 agents).
▪ Coordination and animation of communication directors in the regions.
Cross-functional Missions
▪ Performance analysis, determination and monitoring of KPIs.
▪ Budget development and monitoring (€3.5 million per year) The network of Chambers of Trades and Crafts consists of 11,000 experts and 2,500 elected officials, who are themselves artisans, to:
• support, advise and train artisans throughout the life of their business, from creation to sale;
• train future artisans through apprenticeships with 110,000 young apprentices trained each year;
• support local authorities in the development of local crafts.
MC2
Marketing Strategy, Concept & Communication Consultant
January 2021 - Today (5 years and 5 months)
Antony, France
Independent Consultant Supporting companies in the development of their marketing and communication strategies, online and offline:
▪ Marketing positioning and concept creation.
▪ Digital strategy: creation or redesign of websites, acquisition and lead generation strategy, social media strategy, content strategy.
▪ Creation or redesign of their printed communication tools: brochures, leaflets. Companies supported: bar-restaurant, retailers, designers, project management companies, sports coaches. #consulting #marketingstrategy #digitalstrategy #digitalcommunication #onlinecommunication #offlinecommunication #BtoC #BtoB #BtoBtoC
Intermarché
Head of Concept and Customer Experience, Marketing Department
August 2013 - January 2021 (7 years and 5 months)
Bondoufle, France
Development and deployment of new store concepts:
▪ Writing of point-of-sale marketing strategy: anticipating major changes in consumption patterns and defining responses in customer experience (offer, innovation in departments and services, customer journeys, omnichannel flows, phygital strategy).
▪ Management of a team of 9 project managers.
▪ Cross-functional management, overall project management, agency supervision.
▪ Monitoring, benchmarking, studies.
▪ Development of store design and adaptation into brand graphic identity.
▪ In-store physical and digital communication, materials and content.
▪ Adaptation by format (hypermarkets, supermarkets, urban and rural proximity stores).
▪ Deployment: development of project implementation tools (standards book, department guides, employee and contractor training), internal communication, organization of physical and digital events.
▪ Performance analysis, determination and monitoring of KPIs.
▪ Budget management (€2 million per year). 2017-2020 Development of the "Fab'Mag" concept in line with the brand's positioning "Producing better to eat better": writing the strategy and agency brief, agency tender, concept development by format, development of deployment materials. Creation of "en cuisine" (catering) and "L'Alternative" (sustainable and ultra-local products) departments. 600 stores converted to FabMag for an 11% revenue growth after one year. Janus du Commerce 2020 Award. 2013-2016 Development and deployment of the "Mag3.e" concept: Creation and embodiment of the "Producers & Merchants" posture. Concept deployed in over 1000 stores. Top Com 2015 Award. #marketingstrategy #concept #customerexperience #supermarkets #distribution #retail #merchandising #customerjourney #innovation #management #supervision #projectmanagement #agilemethodology #communication #brandcontent #content #graphicidentity #localproducts #FabMag #producer merchants