Freelancer profile translated to English.
Back to original languageAbout Marion
**Marketing, communication and development strategy consultant**, with over 10 years of experience, I support companies in their marketing, communication and strategy needs in all areas.
Here is the type of mission you can entrust to me, the list is not exhaustive:
Market Audit & Analysis
- Marketing and communication audit
- Market analysis and competitive intelligence
- Positioning studies
- Identification of growth opportunities
- Analysis of target audience expectations and journeys
Marketing & Go-to-Market Strategy
- Definition of marketing strategy
- Clarification of value proposition
- Structuring of the offer and positioning
- Marketing and communication plans
- Support for product or service launches
Communication & Visibility
- Structuring key messages
- Corporate and institutional communication
- Editorial and content strategy
- Digital communication and visibility strategies
- Consistency of internal and external communications
Strategic Partnerships & IT
- Identification and activation of partners
- Development of growth partnerships
- Connection with key ecosystem players
- Valorization of innovative or complex offers
- Creation of business and institutional synergies
Management & Performance
- Definition of priorities
- Stakeholder coordination
- KPI monitoring and action optimization
- Decision support in transformation contexts
My goal: to help you structure a clear strategy, make your offer more readable, and make your marketing a true lever for development.
Do not hesitate to contact me.
French
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- FOCUS SANTE
On Malt
Support - Urgences ChronoSOFTWARE PUBLISHINGMarch 2026 - June 2026 (3 months)360° marketing mission for Urgences Chrono, with strategic, operational, and creative support.- Market and competitor analysis to understand existing offers, positioning, sales messages, and differentiation opportunities
- Clarification of the company's positioning and value proposition to make the offer more readable, differentiating, and impactful
- Structuring of different modules and products to better organize the offer and facilitate understanding by clients and prospects
- Definition of key messages and sales arguments to simplify discourse and enhance the perceived value of the solution
- Redaction of materials for the trade show: storytelling, presentation structure, content rewriting, and highlighting client benefits
- Preparation of content for graphic design, with particular attention to clarity, consistency, and commercial impact
- Advice on branding and visual identity, particularly regarding the logo, graphic charter, and overall brand consistency
- Search and coordination of an art director to support the graphic redesign within a short timeframe
- Monitoring of graphic work and coordination of adjustments to ensure alignment between strategy, messages, and visual assets
- Participation in the trade show booth concept to ensure consistency between the sales pitch, marketing materials, and visitor experience
- Development of an ROI model and analysis methodology to help Urgences Chrono better demonstrate the value of its solution
Result: clearer positioning, better-structured offer, strengthened visual identity, more professional sales materials, and more effective communication for the trade show and future client meetings. - Inqom by VismaChief Marketing OfficerSOFTWARE PUBLISHINGJanuary 2023 - Today (3 years and 6 months)Development of global marketing strategyMarket researchBudget definition and executionPerformance measurement and results analysisProduct positioningTeam recruitmentTeam management (junior and senior)Management of team skills development and motivationPress relationsOrganization of events (trade shows, webinars, private clubs, etc.)Market managementCo-marketing with partnersSelection, recruitment, and management of external service providers
- AuticielMarketing and Communication DirectorSOFTWARE PUBLISHINGJanuary 2020 - January 2022 (2 years)Paris, FranceDevelopment of global marketing strategyMarket researchBudget definition and executionPerformance measurement and results analysisBrand identity and positioningMarketing campaign managementGrowth MarketingScientific popularizationMarketing strategy for B2B, B2C, B2B2C, and B2GPersona creation, customer lifecycle optimizationPress relationsOrganization of events (trade shows, webinars, institutional congresses)Salesforce, MatomoSelection, recruitment, and management of external service providers
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Education
- MBA EssentialsLondon School of Economic and Political Science2025- Stratégie de leadership et d'influence - Economie - Stratégie compétitive - Stratégie corporate - Finance - Comptabilté - Analyse financière
- Certificate of Social Media, concentration in Webmarketing & Web analyticsUniversity of Los Angeles (UCLA)2014