Freelancer profile translated to English.
Back to original languageAbout Marion
Don't know where to start and have no one internally: you're in the right place!
Need to develop sales?
(Re)think your identity
Implement an impactful marketing strategy
In short: differentiate yourself through marketing.
Some info about me:
- 10 years of experience in operational marketing and communication strategy
👉🏻graphic design
👉🏻 high-performance multichannel strategies to attract and convert new clients (prospect, retain and convert)
What makes me different:
- expertise in the BtoB/industrial/BtoC world
- proactivity
- strong appetite for branding and employer branding
- experience as a client and as a freelancer
- responsive and motivated
French
Native or bilingual
English
Fluent
Can work on-site
Lyon (up to 10km)
Experience
- LAJAC
On Malt
Catalog and digital strategyMECHANICAL ENGINEERINGMarch 2024 - June 2024 (3 months)Creation of a product catalog (print and digital) + proposal of a multichannel strategy, including digital levers.Objectives: develop brand awareness, recruit new clients (BtoB) and increase sales.Enable teams to have clear documents to present the range.Work on digital strategy, with proposals for Marketing Retention and Direct Marketing. - Scult DesignStrategic marketing support and graphic designCONSULTING AND AUDITSJuly 2021 - Today (5 years)Lyon, France- Graphic Design> print creations (catalog, flyer, poster, brochure, product sheets)> digital (social media posts, web visuals)- Strategy Consulting:> acquire new leads> content management: content strategy> increase brand awareness> analysis and audit> creation of brand territory and platform> SEO and Google Ads strategy- Influence Strategy> PR> influencers
- Leatherman Tool GroupBrand ManagerRETAIL (SMALL BUSINESS)September 2021 - Today (4 years and 11 months)Lyon, France- Represent and develop the brand in the French market, across all communication channels (cross-channel strategy)- Website management and adaptation for the French market- Digital marketing - SEO / SEA- Support for offline and trade marketing- Content management- Social media management- PR and influencer management- CRM and customer review moderation- Events management
Reviews
Recommendations
FL
RT
+1
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Education
- Master 2 Brand Strategy, Product Launch and Innovation, MarketingIDRAC Business school2013Master 2 Stratégie de marque, lancement de produit et innovation, Marketing
- Master 1 Communication Management, Study of Communication and MediaSUP'DE COM2012Master 1 management de la communication, Étude de la communication et des médias
Certifications
- CSR - UNDERSTANDING THE ECOLOGICAL CRISIS TO REINVENT THE COMPANYC3D2024