Freelancer profile translated to English.

Description

🚀 Marketing & Customer Experience Director

I help companies structure their strategy, align marketing, sales & customer success, and transform this coherence into a sustainable growth lever.

My credo: break down silos so that the entire organization moves forward on the same growth strategy, managed, measurable, and customer-oriented.

With nearly 20 years of experience in B2B — in tech, industry, and services — I intervene where vision needs to be clarified, teams structured, and execution made effective.I bring both the high-level perspective of marketing leadership and the agility of a project manager.

🧩 What I build :

• Marketing and go-to-market strategies connected to business objectives

• Fluid alignment between marketing, sales, and CSM for a unified customer experience

• High-performing CRM & automation tools (Salesforce, HubSpot, Selligent, Brevo, Zapier)

• Workflows and dashboards that make performance readable and actionable

• A shared customer culture, where each team understands its impact on growth

💡 My added value:

I connect strategy to action. I help companies move beyond siloed operations to build an ecosystem where data, teams, and tools finally work together.

No unnecessary jargon: concrete actions, meaning, and results.

🎯 For whom?

Companies in the structuring, repositioning, or acceleration phase, seeking part-time marketing leadership or senior project management for their transformation initiatives.

I work alongside you to make marketing a true driver of performance and engagement, serving both your customers and your teams.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 15km), Luzarches (up to 20km), Chantilly (up to 10km), Roissy-en-France (up to 10km), Senlis (up to 10km)

Zaion
Global Head of Marketing
SOFTWARE PUBLISHING
May 2021 - January 2023 (1 year and 8 months)
Paris, France
o Create and manage the business acquisition strategy to generate MQL and
create a strong pipeline:
- Content strategy and copy writing (Landing Pages, Use cases, Success
Stories, eBooks per verticals and market trends, videos...)
- Inbound & outbound marketing campaigns
- Define the event budget & strategy for prospects & clients
- SEA strategy
- Create & follow up the acquisition KPIs. Manage Salesforce (CRM) and
Pardot (Marketing Automation) set up
- Client marketing (product adoption, product releases, retention and upsell
strategy)
o Brand awareness:
- Product marketing: create and package products and solutions for clients and
prospects
- Define the new brand identity (graphical & editorial guidelines, website)
- Press releases writing and sharing
- SEO & content strategy
- Social media activation
Marketing Strategy Customer Acquisition Customer Loyalty Content Marketing KPI Salesforce Pardot Dashboard Budget Product Marketing Product Market Fit Inbound Marketing ABM Marketing Automation SEO SEO Optimization SEA Copywriting Business Strategy Operational Strategy
Selligent
Client Marketing Director, Europe
SOFTWARE PUBLISHING
April 2019 - November 2020 (1 year and 8 months)
Paris, France
o Define the European Client Marketing strategy and of the associate budget to
execute the plan
o Manage the project of a web Client portal to offer a fully personalized
experience with AI technology for marketing contents & recommendations,
integration & connection of 7 different IT systems to give a view on their platform
usage vs. their contract, to access their platform, e-learning courses and invoices
status (from the specs & RFP to the development and deliverable)
o Project management & organization of all the client’s events from
Masterclasses to global events
o Drive the European Selligent Awards to gather business cases for Sales and
Client Success teams enablement
o Create clients & partner newsletters and automated lifecycle communications
to inspire more than 450 accounts in 6 languages and drive awareness of new
products and services.
Marketing Marketing Automation Project Management Customer Success Upsell Customer Retention Budget Retention Communication Event Management Email Marketing Communication Strategy English International International Development Product Marketing CRM Content Marketing B2B Customer Experience Salesforce Selligent Copywriting
Selligent
Customer Success Manager
SOFTWARE PUBLISHING
January 2016 - March 2019 (3 years and 3 months)
Paris, France
o Retain, grow and develop a portfolio of +3.5 million euros and 40 key
accounts
o Understand usage of the Selligent platform to advise clients on their
marketing automation strategy and increase engagement by developing contextual
messages based on consumers’ journeys.
o Be the main POC for new clients’ platform set up and technical projects (i.e.,
translate the functional needs to the development team)
o Lead the collaboration with Product Management team to create products
based on customers’ feedback
o Gather client needs through focus group animation, write functional
specifications, review & test the developments
o Manage the 23 CSM’s on their customer marketing projects
Marketing Automation CRM Consulting Upsell Retention Customer Loyalty Customer Success Product Marketing Product Market Fit Sales Enablement Project Management Agile Methodology Product Management Engagement B2B Event Management Product Innovation Customer Experience Salesforce Selligent