Freelancer profile translated to English.
Back to original languageAbout Marion
Hello and welcome to my profile!
Looking for a creative, organized, versatile person with good analytical skills? I'm the person for you!
What do I do specifically?
- I help brands build their identity, positioning strategy, and development
- I advise on the strategy to implement: brand identity, products, retail, communication, digital
My areas of expertise:
- Brand, Product, and Service Strategy
- Product Development from A to Z (marketing mix)
- Communication Plan and Storytelling
- SEO Writing
- E-commerce Manager / Product Owner (Shopify, WordPress, PrestaShop)
- Digital and Social Media Strategy
- CRM & Newsletters
- PR and Influencer Marketing
- Promotional Events
- Project and Team Management
I deliver a complete turnkey service (or just a part of it), it's up to you to decide.
Looking forward to working with you!
French
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Can work on-site
Paris (up to 50km)
Experience
- Majouri FragrancesE-commerce ManagerFASHION AND COSMETICSJanuary 2020 - January 2023 (3 years)• Development of the digital strategy• Website management and animation: commercial and marketing activations, validation of technical, functional, and graphic specifications• Agile Project Management: Agile methodology for project planning and execution (definition of user stories, backlog management, sprint organization)• Management of advertising campaigns (Meta)• Development and execution of the organic referencing strategy (SEO)• User experience (UX/UI) optimization• Development of the social media strategy: calendar, engagement, influencer collaborations, and content creation.• Definition of the CRM strategy: implementation of loyalty tools (Klaviyo), creation of campaigns & automated emails (customer and prospect loyalty, acquisition, and reactivation) • KPI monitoring
- Majouri FragrancesBrand ManagerFASHION AND COSMETICSJanuary 2020 - October 2022 (2 years and 9 months)• Commercial strategy, growth objectives• Marketing strategy, market vision, and positioning• Brand identity overhaul: website design & content, storytelling, visuals, and institutional/digital films• Market research, identification of future product developments, pricing strategy, and profitability • Coordination of different departments: product designers, art directors, photographers, purchasing, production, merchandising, web developers• Business Development: opening of 9 EMEA markets, 150% revenue growth: distributor and retailer meetings, organization of trade shows• Negotiations and monitoring of services within the objective of results
- CotyInternational Product Manager - Escada FragrancesFebruary 2018 - April 2019 (1 year and 2 months)Management of the entire brand portfolio:- Development of the 3-year strategy; marketing plan, budget projection, and profitability- Creation of marketing concepts and storytelling: new pillar, limited editions, range extensions- Product development: fragrance development (perfume houses + R&D formula), packaging briefs for agencies, and industrial monitoring (packaging R&D)- Management of Marketing Mix elements: brand content (institutional visuals, digital and social media), merchandising, promotion (GWPs), training, influencer marketing- Organization of digital asset photoshoots (social media and e-commerce)- Supervision of PR events / influencer partnerships- Cost control and pricing- Monitoring and reporting of the marketing budget- Daily management of market requests- Presentations (top management, expert meetings, sales)- Intern management
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Education
- Master Luxury Marketing & ManagementEM Lyon2017
- Master 1 JournalismESJ Paris2015
Certifications
- Digital MarketingNaïas Formation2023
- Digital AccessibilityKoena2023