Freelancer profile translated to English.

Description

Consulting in strategy, communication, and CSR or impact project audits addressing SDG (Sustainable Development Goals listed by the United Nations) issues.

6 years of experience in business development, communication, and branding, with expertise in e-commerce (3 years), urban mobility (2 years), and fintech (1 year).

Notably, I have developed:

- a sample recycling project with Nike, INC EMEA

- been part of the CSR and Sustainable Development committee at FREE NOW (shared urban mobility) for 2 years

- am currently still active in Impact strategy and business development in a German eco-responsible neo-bank certified B Corp

I can support you in a transition towards a more sustainable model, help you carry out your first carbon audit/assessment, or find solutions to communicate about your CSR ambitions and efforts.

Examples of services offered:

- Project management

- Carbon assessment support, B Corp Certification

- Carbon neutrality consulting and support

- CSR communication and marketing strategy

- "Carbon neutral" strategy

- Analysis and proposal of development levers

- How to avoid "greenwashing"

- Proposal of partnerships and service providers for the ecological transition of your business

Market expertise and languages spoken:

- Experience at EMEA level

- Good knowledge of the French and German markets in particular

- Possibility to work exclusively in English if needed

- Good knowledge of Spanish and German

Additional services

- Strategic consulting in community management

- Audit of your social media presence and recommendations

- SEO consulting

Do not hesitate to contact me for more concrete information on these different services. I will be happy to help you!

Languages

Spanish
Conversational
German
Conversational
English
Fluent
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Tomorrow Gmbh
Business Development and Partnerships Manager
BANKING AND INSURANCE
September 2021 - Today (4 years and 9 months)
Hambourg, Germany
- Development of new impact features
- Development of new revenue streams
- Responsible for the "Sustainable Consumption" aspect with the creation of a program to help users consume more responsibly called "Benefits": from strategy to business model, including communication management for this program
- Support for Impact projects
CSR Communication Business Development CSR Strategy
FREE NOW
Business Developer and Partnerships Manager
TRANSPORTATION
September 2019 - September 2021 (2 years)
Hambourg, Germany
- Development of strategic and marketing partnerships at headquarters
- Active member of the CSR and "Sustainability Strategy" group
- Pitching of major CSR initiatives
- Company's first carbon assessment
Project Management CSR Strategy Partnerships
Nike
Digital Experience Account Lead
E-COMMERCE
August 2016 - April 2019 (2 years and 9 months)
Amsterdam, Netherlands
Nike, the undisputed leader in the sports and fashion industry, has adopted a "digital-first" strategy and is a pioneer in digital and consumer services. My role and that of my team is to help our business partners transition to an omnichannel business model and become experts in e-commerce and customer experience.

As the lead for the digital performance of Nike's largest global account (Foot Locker) and digital experience consulting for pure players in EMEA (Zalando, ASOS, Very, lamoda...), I was responsible for the following activities:

• Development and execution of digital marketing strategies (e.g., launching online stores for certain traditional retailers, developing a new digital strategy for Foot Locker Europe)
• Creation and experimentation of new types of content (images and text) for social media, e-commerce sites, and digital marketing in general
• Search Engine Optimization for our partners (on-page optimization, link-building, KPI follow-up)
• Project management of consumer focus groups to develop relevant, consumer-centric marketing strategies
• Performance marketing consulting (SEA, Facebook ads, Display, Youtube, email marketing...)