Freelancer profile translated to English.
Back to original languageAbout Marion
Editorial strategy & brand content — 18 years of experience in media, brand podcast design.
When editorial choices are not yet finalized, I step in toclarify the editorial strategy and content strategy, structure formats, and define a coherent editorial line.
After 18 years with national media groups (Lagardère: Europe 1, Paris Match, ELLE, RFM, Virgin Radio), I am putting this experience to work forbrands, institutions, and companiesfacing structuring editorial challenges.
For a long time, we believed that existing meant producing content. AI has accelerated this trend: bland, interchangeable content that occupies space without saying anything unique.
My work consists of building a clear and differentiating editorial strategy: not an accumulation of formats, but a coherent editorial territory capable of carrying a lasting message.
I intervene in particular to
—Clarify editorial decisionsbefore committing to production
—Structure coherent brand content initiativesover time
— **Design brand podcasts**: format, narrative, editorial line
—Define a content strategyaligned with communication objectives
I can also interveneon a temporary basis to frame an editorial project
(audit or strategic framing for **1 to 3 days**).
Scope of intervention
Editorial strategy, brand content, storytelling, brand podcasts, and multi-channel editorial initiatives (print, audio, digital, video).
References
Design of editorial and brand content initiatives for BNP Paribas, Moët & Chandon, and GMF, in partnership with national media (Europe 1, Paris Match…).
Podcast awarded at the Paris Podcast Festival 2023.
Detailed examples are presented in thePortfoliosection.
Availability: 16 days / month
Nantes — travel to West & Paris
French
Native or bilingual
Can work on-site
Nantes (up to 50km), Paris (up to 10km)
Experience
- Merci BernardFounderSeptember 2025 - Today (11 months)Nantes, FranceStrategic support for brands, institutions, and B2B companies in the design and management of high-stakes brand content and audio initiatives.Upstream project interventions: editorial strategy, definition of the communication territory, design of initiatives, and structuring of messages, before any production.Types of missions:– Design of brand content initiatives (audio, editorial, event, digital)– Audio strategy and brand podcasts (positioning, formats, narrative)– Content architectures– Editorial direction and management of multi-stakeholder projects (brands, media, agencies, service providers)– Senior consulting, audit of existing initiatives, and strengthening of client pitchesI design the strategic vision, the editorial concept, and the overall architecture of the initiatives.I coordinate talent to ensure coherence, clarity, and impact.I do not produce: I manage.
- Lagardère PublishingHead of content strategyPRESS AND MEDIAFebruary 2022 - December 2023 (1 year and 10 months)Definition and management ofmonetizable content strategiesfor all media brands (Europe 1, Paris Match, ELLE…), across theiraudio, digital, social, and print ecosystems.Strategic upstream intervention: framing objectives, defining editorial territories, storytelling, and structuring initiatives.**Key responsibilities**:– Design of brand content initiatives and new editorial products (podcasts, digital formats, dedicated spaces)– Development of online and offline client strategic recommendations– Cross-functional coordination with editorial teams, marketing and sales departments, and external partners– Structuring high-value content offerings for advertisersRole of **editorial conductor**, ensuring the coherence, relevance, and monetization of initiatives.
- Lagardère PublishingHead of Sales - AudioPRESS AND MEDIADecember 2019 - December 2023 (4 years)Île-de-France, FranceManagement and development of brand × media partnershipsfor high-valueaudio, editorial, and event initiatives.Design and marketing ofcustomized brand content solutionsintegrating radio, podcast, digital, social, print, and events, for major advertisers and institutions.**Key responsibilities**:– Structuring complex brand content initiatives and editorial partnerships– Strategic interface between brands, media, agencies, and internal teams– Project management and stakeholder coordination– Management and coaching of a sales team– Direct contribution to the business development of initiativesPositioned at the interface of **content / media / business**, with a strong emphasis on editorial coherence and overall performance.
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Education
- Career Essentials in Generative AIMicrosoft and LinkedInCareer Essentials in Generative AI
- Social Media Strategy CertificationCertification Stratégie Social Media