Freelancer profile translated to English.

Description

For over13 years**, I have been assisting companies and agencies in the **structuring, optimization, and management of web contentwithin theWordPressandDrupalCMS.

My expertise lies at the intersection ofeditorial SEO**, **Content Management**, and the new challenges of **GEO (Generative Engine Optimization)related to content visibility in conversational search engines and AI environments (ChatGPT, Gemini, Perplexity, AI Search…).

Today, content must no longer be solely optimized for Google. It must also be capable of being understood, structured, and leveraged by conversational AIs.

I therefore support marketing and digital teams on issues related to:

*Editorial structuring

*SEO & GEO optimization

*Organic visibility and AI Search

*Content production and integration,

*Content organization in CMS

*Improvement of site semantic coherence

🔎SEO Content & GEO

Structuring and optimization of SEO & GEO content
Creation of content adapted to conversational engines and AI
Editorial optimization focused on SEO & AI Search visibility
Strengthening semantic coherence and editorial authority

⚙️WordPress & Drupal

Integration and management of web content
Structuring pages in CMS
Content redesign and migration

📈Editorial optimization & visibility

On-page optimization (Titles, Meta descriptions, Hn, internal linking)
Semantic structuring of content
Adaptation of content to new conversational uses
Improvement of site SEO & GEO visibility

👉 Available as a freelancer for SEO Content, GEO, Content Management, and editorial optimization missions on WordPress & Drupal.

Industry field of expertise

Languages

English
Basic
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 20km)

Groupe Barrière
Editorial SEO & Content Integration – Storyblock
HOSPITALITY
June 2024 - December 2025 (1 year and 6 months)
Paris, France
➡️ Mission Objective:

Strengthen the digital team of the Groupe Barrière for the redesign of the “**Hotel**” website.
The main objective was to take charge of theStoryblokCMS, ensure the creation and structuring of pages, and guarantee the overall consistency of the site while optimizing **SEO referencing**.

➡️ Achievements:
Quick mastery of theStoryblokCMS and implementation of an effective work methodology
Production ofSEO pages(hotel pages, landing pages)
Implementation of an image nomenclature for better content organization
Editorial structuring of pages
SEO content optimization
Creation ofmenusand structuring ofSEO internal linking
*On-page SEOoptimization and management of administrator settings
Participation in the management of a large-scale project (+1000 pagesand anonline bookingmodule)
A fascinating mission combining rigor, organization, and learning a new CMS very different from Wordpress or Drupal, all within a dynamic and professional digital team.
Website redesign SEO Web integration Content management Webmastering
Prestashop
Management and SEO optimization of the corporate site - Drupal then Wordpress
DIGITAL AND IT
April 2022 - Today (4 years and 2 months)
Paris, France
➡️ Mission Objective:

Ensure the management, maintenance, and evolution of the corporatePrestaShopwebsite underDrupal(then **Wordpress**), in coordination with internal teams (SEO, UX, Brand) to guarantee the technical, editorial, and graphic consistency of the site.

➡️ Achievements:

Daily site management and coordination between SEO, UX, and Brand departments
Production of WordPress SEO pages
Creation and integration oflanding pagesoptimized for SEO and conversion
Integration of WordPress SEO content
Handling requests for design and editorial changes, proofreading, and content validation
Bug reporting, fix tracking, and validation duringtesting / go-live
Implementation ofon-page SEOoptimizations and support for internal teams
Daily use ofJira, Asana**, and **Mirotools for project management and inter-team communication
Drupal SEO Website maintenance technical coordination wordpress webmaster
Ministère de l'Intérieur
Content optimization and integration - On-page SEO - Drupal
PUBLIC SECTOR
July 2022 - January 2023 (6 months)
Paris, France
➡️ Mission Objective:

Ensure the management and optimization of theANTAI(National Agency for Automated Infraction Processing) website, as part of a continuous improvement and Drupal SEO support mission.

➡️ Achievements:

Production of SEO pages underDrupal
Integration and harmonization of content (texts, visuals, internal links)
Global SEO optimization of the site: tags, internal linking, performance
Management and reporting of anomalies to the technical agency
Coordination between the client and the agency on technical and feasibility aspects
Contribution to the quality and consistency of the institutional Drupal site in the long term
Drupal SEO Website optimization Content management Webmastering

Check out Marion's experience

Michelle

Prestashop

Reviewed on 5/31/2022

Marion carried out her mission at PrestaShop with great professionalism, availability, and enthusiasm. She quickly took charge of our Drupal site and successfully met the challenges encountered.