Freelancer profile translated to English.

Description

For over 13 years, I have been supporting marketing and digital teams in themanagement**, **structuring**, and **optimization of web content**, with expertise in **editorial SEO**, **Content SEO**, **GEO**, and **Drupal&WordPressenvironments.

I address issues related to organic visibility, on-page SEO optimization, editorial structuring, internal linking, semantic coverage, and content performance in large-scale and multi-contributor environments.

My work combines Content SEO, content management, editorial governance, and user journey optimization, with an approach focused on quality, editorial consistency, and content performance rather than simple page production.

I am also interested in GEO, AI Search, and conversational engine issues related to content visibility in AI-driven environments (ChatGPT, Gemini, Perplexity, AI Overviews, etc.). I am progressively integrating AI-friendly best practices into the structuring and optimization of digital content.

Skills:

*Content & GEO SEO

*Technical, Editorial, and Semantic SEO Audit

*SEO and AI-friendly Content Structuring

*Internal Linking and Editorial Structure Optimization

*Semantic Coverage and Content Optimization

*Drupal & WordPress Site Management and Administration

*Editorial Governance and Content Harmonization

*Coordination with Marketing, SEO, UX, and Technical Teams

*Content Management in Multi-contributor Environments

References: BNP Paribas • Groupe Barrière • PrestaShop • Fleury Michon • Ministère de l’Intérieur • GRDF

Available for freelance missions in **Content SEO**, **GEO**, **content management**, **editorial governance**, and **SEO optimization on Drupal & WordPress**.

Industry field of expertise

Languages

English
Basic
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 20km)

Groupe Barrière
Editorial SEO & Content Integration – Storyblock
HOSPITALITY
June 2024 - December 2024 (6 months)
Paris, France
➡️ Mission Objective:

Support the Barrière Group in the redesign of the “Hôtel” website, with the aim of structuring, integrating, and optimizing content within Storyblok, while ensuring editorial consistency, user experience, and SEO visibility.

➡️ Achievements:
Quick mastery of the Storyblok CMS and implementation of an efficient production methodology
Creation, structuring, and integration of editorial content and SEO pages
Implementation of an image nomenclature to optimize content organization and management
Structuring of menus and optimization of the site's internal linking
On-page SEO optimization of content and management of CMS administrator settings
Participation in a large-scale digital project involving over 1000 pages and an online booking module
Coordination with digital teams in a cross-functional project environment with a high volume of content
SEO Web integration Content Management Webmastering SEO Writing
Prestashop
SEO Content Manager / Drupal & WordPress
DIGITAL AND IT
April 2022 - Today (4 years and 3 months)
Paris, France
➡️Mission Objective:

Support digital and marketing teams in the management, optimization, and evolution of the PrestaShop corporate site on Drupal and then WordPress, with a focus on editorial SEO, content structuring, and digital performance.

➡️Achievements:
Daily site management and coordination with SEO, UX, Brand, and technical teams
Creation, structuring, and integration of landing pages optimized for SEO and conversion goals
On-page SEO optimization of content and support for teams on editorial and SEO issues
Management of editorial updates and harmonization of web content
Participation in improving the editorial structure and content consistency of the site
Tracking change requests, functional testing, and validation of deployments
Reporting and tracking of technical anomalies via Jira and coordination with relevant teams
Daily use of Jira, Asana, and Miro tools in a cross-functional, multi-stakeholder environment
Drupal SEO Website Maintenance technical coordination Editorial SEO
Ministère de l'Intérieur
Content Optimization and Integration - On-Page SEO - Drupal
PUBLIC SECTOR
July 2022 - January 2023 (6 months)
Paris, France
➡️ Mission Objective:

Support ANTAI (National Agency for the Automated Processing of Offenses) in the management, optimization, and evolution of its institutional website, with a focus on content, editorial SEO, and continuous improvement.

➡️ Achievements:
Creation, structuring, and integration of new pages in Drupal
Harmonization of editorial content (texts, visuals, internal links)
On-page SEO optimization: tags, internal linking, and content structuring
Contribution to the overall improvement of the site's organic visibility
Management and reporting of anomalies to the technical agency
Coordination between business teams and the agency on technical and feasibility aspects
Participation in maintaining the quality, consistency, and reliability of the institutional site in the long term
Drupal SEO Website Optimization Content Management Editorial SEO

Check out Marion's experience

Michelle

Prestashop

Reviewed on 5/31/2022

Marion carried out her mission at PrestaShop with great professionalism, availability, and enthusiasm. She quickly got to grips with our Drupal site and successfully tackled the challenges encountered.