Freelancer profile translated to English.

Description

Most graphic designers deliver files. I start by understanding your project.

Before drawing anything, I take the time to get into what you're building. Your audience, your constraints, what you can't yet articulate — that's where the right image is hiding.

My background is atypical: political science, a master's in environmental management, then art direction in a startup before going freelance. What does that change practically: I read a project in its entirety, not just its aesthetics. I know what it means to sustain a brand over time and through uncertainty.

I work with entrepreneurs who are launching, impact project leaders, non-profits, and cultural organizations. Not for those just looking for a logo. For those who want their image to truly tell who they are.

It's not just a logo I design. It's how the world will see you — and how you will see yourself.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Les Royales Marionnettes
Communications & Art Director
CULTURE
September 2023 - Today (2 years and 11 months)
Bruxelles, Belgium
Artistic direction and communication in a broad sense for a performing arts production company. The scope covers visual creation, content strategy, and production aspects.
Specifically: design of the scenography and visual elements of the set, creation of all communication materials (posters, flyers, programs), wrapping of the tour van, artistic direction of social media, and newsletter management. In parallel, writing and assembly of production aid applications — work that requires as much strategic rigor as creative.
A role that taught me to maintain a visual identity over time, across very different formats, with the real constraints of an independent cultural organization.
Content Marketing Print and Web Graphics Art Direction Visual Identity Branding & Identity
NXTPOP
NFT Collection Graphic Design and Art Director
TELECOMMUNICATIONS
September 2021 - December 2021 (3 months)
Artistic direction for a Web3 startup in its launch phase. I structured the visual identity and marketing from A to Z, while coordinating a team of freelancers — managing briefs, deadlines, and the production schedule.
Specifically: design of the brand's graphic universe, creation of all visual content (social media, marketing materials, product assets), and maintaining identity consistency across all channels. A startup environment requires managing multiple fronts simultaneously, with short cycles and little room for error.
Illustration Graphic Design Branding Marketing Art Direction
Auto-entrepreneur
Graphic Designer & Art Director
February 2021 - Today (5 years and 6 months)
Nancy, France
Visual identities, art direction, and communication strategies for organizations building something meaningful — committed entrepreneurs, impact projects, artisanal brands, collectives.
Each project starts with the same question: what should this image *do*, before it's beautiful?

Notable projects:
Studio F — A confidential creative space on the island of Cavallo. Complete visual identity: logotype, graphic charter, palette drawn from the island's minerals and earth, material applications (embroidery, gilding, wall frescoes). Social media launch and marketing strategy.
La Suite du Monde — A movement of springboard villages. Visual identity built around a hand-drawn narrative fresco — scenes of daily life, shared actions, circles, village plans. Extended to the website, as a frieze, and in sectoral visuals. Illustrations, social media, communication materials.
La Lucha Sigue — A French premium CBD brand with an assertive activist positioning. Art direction, logotype, packaging, and print variations.
Hemp industry (including Herbe en France) — Graphic charters and packaging (doypacks) for several players in the industry.
Visual Identity Print and Web Graphics Website Creation Graphic Charter Packaging