Freelancer profile translated to English.

Description

Multidisciplinary and strategy-oriented, I support companies in building and deploying coherent, effective, and creative digital communication.

Throughout my projects, I have worked on marketing analysis and strategy issues as well as more creative missions related to communication and brand design. This dual expertise allows me to have a global vision of digital marketing actions and to activate the right levers at the right time.

From defining positioning to operational implementation, I manage different types of campaigns: Google Ads, social media, marketing automation, content creation, website design...

My goal: to build a strong brand identity and an impactful and sustainable digital presence.

I primarily support young companies and developing structures that wish to structure their image, clarify their message, and optimize each step of the customer journey.

Brand design, webmastering, marketing automation, content creation: I support you from strategy to execution.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

Valbonne (up to 50km)

Avezou Studio
DIGITAL COMMUNICATION CONSULTANT
E-COMMERCE
February 2024 - Today (2 years and 6 months)
06560 Valbonne, France
Passion Boat Mandelieu
Communication campaign dedicated to the boat license offer
Management of Ads campaigns: creation and optimization of Google Ads and Social Ads campaigns via Meta Business Suite for the promotion of boat license packages
Creation of communication materials: design of POS displays for the boat license offer and boat rental subscription
Social media strategy: capture and editing of video content for Reels and TikTok (+100,000 views)
Marketing automation: creation and programming of an email sequence on Brevo
Reporting & optimization: analysis of campaign performance and strategic recommendations

Pepper Business Consulting, AVAS Sécurité & Maison Molinario
Creation of visual identity
Production of detailed graphic charters: logo, variations, brand marks, color palette, typographies, and usage guidelines

Unis pour nos enfants - Association
Webmastering
Design of UX/UI mockups to optimize the site interface, improve content, and clarify the sitemap
Setup of a HelloAsso account and integration of a donation and membership module on the site

Chavez by Maries - Crochet Accessories
Development of digital presence
Creation of the brand's visual identity and communication materials
Management and creation of content for social networks & influencer campaigns (Julie Ferrat and Jenna Boulmedais)
Design of an e-commerce site and management of the product catalog (photos, descriptions, online publishing)

Dr Chiche - Aesthetic Doctor
SEO Optimization
Improvement of the website's sitemap and on-page optimization (keywords, title tags, meta descriptions)
Writing SEO content to improve indexing and visibility on Google
Social Ads Google Ads Meta Ads Social Media
Jahia Solutions,
MARKETING COORDINATOR
TECH
September 2021 - March 2024 (2 years and 6 months)
Paris, France
Marketing Automation and CRM:
Management of automated campaigns (newsletters, lead nurturing, drip campaigns) on Marketo
Segmentation, scoring, and lead tracking to optimize the conversion funnel
Integration and synchronization of customer data between CRM (SalesForce and HubSpot) and marketing automation platform

Social Media Management:
Management of the editorial calendar
Writing and publishing posts
Creation of animated videos and graphic visuals

Event Organization:
Coordination and participation in Martech specialized trade shows.
Organization of interactive webinars (via Webikeo)
Setup and follow-up of client meetings to strengthen commercial relationships

Web Publishing:
Creation of landing pages
Updating product pages
Adding new resources

Copywriting:
Creation of SEO-optimized editorial content (blog articles, web pages)

Marketing Data Analysis:
Production of detailed reports (KPI, ROI, conversion rates) to measure campaign performance.
Recommendation and implementation of strategic action plans to improve results.

Graphic Design & Brand Image:
Creation of attractive infographics, case studies, and product brochures.
Ensuring visual consistency and adherence to brand identity across all materials (client presentations, website, social media).
CRM & Marketing Automation Reporting HubSpot SEO Social Media