Freelancer profile translated to English.

Description

Brand strategist & creative director | 10 years of experience in consumer brands

I help consumer brands build a strong identity, find their voice, and launch campaigns that make a mark.

At Vinted, I led the brand strategy in the French market from its launch to 93% market share, directing over 100 TV, digital, and social media campaigns, and managing an international creative team.

I work on positioning strategy, creative direction of campaigns, entry into new European markets, and brand voice definition, in French and English.

Industry field of expertise

Languages

English
Native or bilingual
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Freelance
Independent Consultant Communications & PR
SPORTS
April 2026 - April 2026
Paris, France
Identification of a storytelling opportunity around the Paris Marathon and development of a multi-channel media activation, with coverage in national and digital media (Les Echos, Les Pépites de France)
Extension of the narrative by identifying a secondary brand angle, generating additional press coverage (Le Dauphiné Libéré)
Generation of over 800K+ views and 40K+ interactions through social media content
Vinted
Social Media Manager
E-COMMERCE
April 2022 - September 2025 (3 years and 5 months)
Berlin, Germany
Responsible for Vinted's social media, repositioned as an autonomous channel and strategic brand pillar, defining editorial line, tone of voice, and the role of social media in amplifying campaigns.
Definition and management of multi-market social media strategy aligned with brand and campaign priorities
Audience growth of +450K followers through content and influencer strategy
Budget management and resource allocation for content, partnerships, and operations
Recruitment and training of community managers and copywriters to strengthen brand engagement and loyalty
Vinted
Creative Team Lead
E-COMMERCE
March 2019 - April 2022 (3 years and 1 month)
Berlin, Germany
Direction of multi-market creative strategy and TV advertising production, creating and managing an international team for large-scale brand campaign deployment.
Direction of creative strategy and TV campaigns in 6 European markets, from concept development to production
Creation of over 100 TV concepts and scripts; supervision of casting, filming, art direction, and final approval
Building and managing an international creative team (3 employees, 15 freelancers)
Localization of global campaigns for the French market, generating cultural relevance and commercial impact
Securing product placements in a national TV show (4M+ viewers, €8 cost per impression)
Management of a Women in Tech partnership and brand representation at industry conferences