About Marion
French
Native or bilingual
Experience
- Groupe SEB SASMedia PlannerRETAIL (LARGE RETAILERS)August 2023 - December 2023 (4 months)Écully, FranceCoordination of media partners.Support for marketing resources and external partners optimization model.Management of budget updates with various internal and external stakeholders.Management and monitoring of internal media-related projects.
- GeolidPerformance Media ManagerTELECOMMUNICATIONSApril 2014 - April 2023 (9 years)Lyon, FranceManagement of major client communication campaigns: Google AdWords Search & Display, YouTube, Facebook, LinkedIn, Bing, Waze, Analytics, ...- Strategic recommendation, sales support, pricing formulation for the sales network- Meetings with network heads (marketing directors) for strategic & operational reviews- Creation of SEM advertising campaigns- Analysis of results obtained, recommendations and implementation, client follow-up calls- Optimization of communication materials: ergonomics and user journey- Control, adjustment, and monitoring of various KPIs based on acquisition levers (CPL Client)Direct and transverse management- Client activity management and monitoring / Renewals across all portfolios- Recruitment and team training- Ancillary projects to improve various company processes.
- Ads CreativWebmarketing specialist in Sponsored LinksTELECOMMUNICATIONSJanuary 2012 - December 2013 (1 year and 11 months)Management of a company (S.A.R.L. W4C).Definition of the business plan, development of the webmarketing strategy (SEO, SEM, Social media, partnerships, ...) and budget management.Prospecting, Sales meetings, & Business clubs. Client negotiation.SEM: definition of budgets, planning, development and optimization of campaigns, profitability analysis.Reporting & Analysis of traffic and business results during weekly/monthly team meetings.Management & Supervision of partners, suppliers & interns.
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Education
- Professional Degree in Communication ManagementUniversité Lyon 3
- University Diploma in Services and Communication NetworksIUT Chambéry2011