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Marion A.MA

Marion A.

✅ Facebook/Instagram Ads Expert | Google Ads

€550/day
2 projects
Lyon, FR
15+ years

Average response time: 24 hours

Freelancer profile translated to English.
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About Marion

Hello 👋

My expertise in a nutshell:
✅ 15 years of experience in paid search
✅ Support for major accounts (see portfolio) as well as VSEs/SMEs from various business sectors
B2B & B2C
✅ National campaigns (managing 1 million euros per year) or geolocated (200 euros / month)
✅ Media: Google Ads, Display ads, YouTube ads, Microsoft ads, Facebook ads, Instagram ads, LinkedIn ads, Spotify ads
✅ Strategies: brand awareness, visibility, acquisition, recruitment, loyalty, national, geolocated, ...
✅ Audit, strategic recommendation, setup (tagging plan, campaigns), monitoring, optimization, reporting, client calls, recommendations for improvements (campaign & creative)

🎯 My methodology is as follows:
1. Gather your needs: we see if we can work together.
2. Create specifications to structure the project (objectives, recommendations (strategy, pricing, levers, tagging plan and sharing recommendations with your developers), deliverables, timeline)
3. Implement the setup (campaign creation)
4. Optimizations & Recommendations
5. Reporting (we agree on the frequency)
Optional: Implement a data visualization tool (Looker Studio) to manage your business with custom dashboards.

I can also adapt to your organization/process/methodology, of course!

📅 Availability:
Available 2 days (negotiable) / week & Unavailable on Wednesdays

📩 I remain at your disposal if you wish to discuss further!

Have a great day!
Marion
  • French

    Native or bilingual

Can work on-site
Lyon (up to 20km)

Experience

  • Groupe SEB SAS
    Media Planner
    RETAIL (LARGE RETAILERS)
    August 2023 - December 2023 (4 months)
    Écully, France
    Coordination of media partners.
    Support for marketing resources and external partners optimization model.
    Management of budget updates with various internal and external stakeholders.
    Management and monitoring of internal media-related projects.
    Project Management Paid Media Media Strategy Team Coordination Media Planning
  • Geolid
    Performance Media Manager
    TELECOMMUNICATIONS
    April 2014 - April 2023 (9 years)
    Lyon, France
    Management of major client communication campaigns: Google AdWords Search & Display, YouTube, Facebook, LinkedIn, Bing, Waze, Analytics, ...
    - Strategic recommendation, sales support, pricing formulation for the sales network
    - Meetings with network heads (marketing directors) for strategic & operational reviews
    - Creation of SEM advertising campaigns
    - Analysis of results obtained, recommendations and implementation, client follow-up calls
    - Optimization of communication materials: ergonomics and user journey
    - Control, adjustment, and monitoring of various KPIs based on acquisition levers (CPL Client)

    Direct and transverse management
    - Client activity management and monitoring / Renewals across all portfolios
    - Recruitment and team training
    - Ancillary projects to improve various company processes.
    Communication Strategy Strategic Recommendation Google AdWords Facebook Ads Google Analytics SEA Audit Instagram Ads Google Tag Manager Google Data Studio Looker Studio Bing Ads LinkedIn Ads Display Ads YouTube Ads Performance Management Geolocalization
  • Ads Creativ
    Webmarketing specialist in Sponsored Links
    TELECOMMUNICATIONS
    January 2012 - December 2013 (1 year and 11 months)
    Management of a company (S.A.R.L. W4C).
    Definition of the business plan, development of the webmarketing strategy (SEO, SEM, Social media, partnerships, ...) and budget management.
    Prospecting, Sales meetings, & Business clubs. Client negotiation.
    SEM: definition of budgets, planning, development and optimization of campaigns, profitability analysis.
    Reporting & Analysis of traffic and business results during weekly/monthly team meetings.
    Management & Supervision of partners, suppliers & interns.

Recommendations

FU
Olivia SabbaghOS
Charlène GrenetCG
Former user and 2 other people have recommended Marion

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Education

  • Professional Degree in Communication Management
    Université Lyon 3
  • University Diploma in Services and Communication Networks
    IUT Chambéry
    2011

Skill set

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