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Marion A.MA

Marion A.

Visual Merchandising & Brand Identity

€900/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Marion

Dear clients,

With 13 years of experience in Visual Merchandising as an employee, and 15 years in Fashion, I wish to share my expertise with a more diverse clientele as a freelancer. My expertise to date has been primarily focused on the luxury sector. I can assist you with all requests related to brand identity through visual solutions. Below are my key skills:

- Proposal of scenographies for your points of sale, showrooms, or events (concept, production, installation)
- Window design
- Retail and wholesale network brand image management
- Support for a wide range of products with knowledge of merchandising issues for Men - Women - Ready-to-wear - Haute Couture - Watchmaking & Jewelry, accessories, and product licenses (perfumes, eyewear)
- Development of POS displays and display tools
- Knowledge of EMEA markets: French, UK, Russian & Middle Eastern markets
- Management of store openings (commercial architecture, VM tools)
- Visual Merchandising training - merchandiser relays, sales force, VM
- Recruitment support - over 20 employees recruited, performance support

Versatility and creativity are the essence of my work.

Looking forward to discussing your projects.
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Conversational

  • Greek

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • Chanel
    Visual Merchandising Manager
    November 2019 - Today (6 years and 7 months)
    Hired to ensure the excellence of the two flagship stores on Rue Cambon (19 & 31), image stores for the Maison, through the presentation of collections. COLLECTION LAUNCHES (9/year) ✓ Support for purchasing strategies: construction of VM assortments for windows and in-store scenographies ✓ Validation of window decor plans and pre-launch zoning and look selection ✓ Monitoring of deliveries (Image department task force/product merchandising/supply chain) VM & IMAGE STRATEGY ✓ Application & adaptation of HQ VM guidelines: collection scenography according to image objectives (weekly rotations) to ensure the representation of runway looks and collection stories ✓ Stock analysis and optimization (Operations, stock, sales managers task force) ✓ Member of the stores' steering committee (cross-functional business meeting)
    MANAGEMENT ✓ Development of a team of 12 employees. Close management: scheduling, PMP, development interviews, OTO, training plans, skills framework, recruitment, mobility support ✓ Animation of the VM community: seminars, creative briefs, morning briefs, training, skills=[]
  • ELIE SAAB
    Visual Merchandising Manager
    October 2015 - July 2019 (3 years and 9 months)
    Responsible for the brand image of the entire retail, franchise & SIS wholesale network worldwide: Paris (2 POS), London (2 POS), Dubai (2 POS), Beirut, Hong Kong, NYC Reporting to General Image & Marketing Director INSTORE VM
    - Recommendations sent on a regular basis for in-store merchandising (benchmark sent from Paris & store visits)
    - Weekly fieldwork planning, following commercial & image priorities VISUAL ACTIVATION
    - Development of visual activations for the main stores during key periods: Fashion Weeks, Openings, Collection Launches NETWORK SUPERVISING
    - Ensure global directives are executed in all POS (retail & wholesale)
    - Shooting of seasonal guidelines for collection implementations (RTW & accessories)
    - Setup of reporting process with zones mainly France/Europe/US/Asia and some partners
    - Feedbacks
    - Regular training of the sales force and regional directors of local markets DISPLAY TOOLS DEVELOPMENT
    - Providing the store network with display tools that enhance product value: briefing with suppliers, prototypes, tests & development. STORES IDENTITY
    - Monitor the development of the new store concept with all necessary display support
    - Stores opening supervision and review of retail and partner stores zoning (commercial constraints, store concept policy, buying) with the architectural design team PRESS & COMMERCIAL SHOWROOM SET UP & SET DESIGN Responsible for the setup of showrooms & press days focusing on product enhancement and set design MANAGEMENT
    - Management of the VM team: 1 Visual Merchandiser, skills=[]
  • SMCP (Sandro, Maje, Claudie Pierlot)
    HEAD OF VISUAL MERCHANDISING DEPARTMENT Maje
    September 2014 - August 2015 (11 months)
    Reporting to the Brand General Director (CEO) In charge of supervising Maje's worldwide network through 430 POS (most of them retail) and guaranteeing Maje's brand identity in stores by providing them with: INSTORE VM
    - Recommendations sent regularly for in-store merchandising, taking into account retail figures (market reactivity), buying.
    - Weekly fieldwork planning, following commercial priorities WINDOWS / POP UP STORES
    - Development of a window decoration calendar for the SS15 season, to give better visibility and strength to the brand.
    - Development of pop-up stores (De Bijenkorf, Breuninger, Saks, Bloomingdales...) for department stores and special windows (La Rinascente, Selfridges) NETWORK SUPERVISING
    - Ensure global directives are executed in all POS (retail & wholesale)
    - Development of seasonal guidelines for collection implementations
    - Regular training of the sales force and regional directors of local markets STORES IDENTITY
    - Monitor the development of the new store concept with all display support needed
    - Adapt store network to the brand strategy, finding solutions for all existing store concepts (e.g., accessories focus) MANAGEMENT
    - Management of the VM team: 2 Visual Merchandisers
    - Recruitment BUDGET
    - Monitoring department expenses, skills=[]

Recommendations

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Education

  • Career exploration / skills awareness
    Chance
    2022
    Exploration de carrières / sensibilisation des compétences
  • VM stylist program
    Central Saint Martins, University of The Arts London
    2022
    VM stylist program

Certifications

Skill set (20)

Categories