MLFreelancer profile translated to English.
Back to original languageAbout Mario
Digital marketing, sales, and automation consultant with over 10 years of experience helping companies and entrepreneurs grow with results-oriented digital strategies.
I have led lead generation projects, designed automated sales funnels, and managed performance campaigns for sectors such as real estate, education, and professional services, both in Guatemala and Peru. I work with tools like HubSpot, ActiveCampaign, Google Analytics GA4, and Canva, integrating creativity, automation, and commercial intelligence.
I can help you:
Design and automate your sales funnel
Increase your acquisition of qualified prospects
Optimize your digital marketing campaigns
Improve the use of your CRM to sell more
My approach is practical, consultative, and focused on generating real value. If you are looking for someone who combines strategy, experience, and digital vision, I am ready to help you.
Spanish
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- Inmobiliaria Entre RíosMarketing ManagerREAL ESTATEJuly 2013 - Today (12 years and 11 months)Ciudad de Guatemala, Guatemala• Design and execution of digital strategy and branding for brand positioning.• 35% increase in customers reached through digital media.• 92% customer satisfaction through optimization of customer service processes.• Leadership of a team of 10 people.
- Briososs MarketingProfessional Master's InternSOCIAL NETWORKSMarch 2023 - April 2023 (1 month)Jerez de la Frontera, Spain• Creation of digital content and brand positioning strategies.• Optimization of advertising campaigns on social networks.• Generation and analysis of leads for effective conversions.
- Importaciones Eléctricas IndustrialesMarketing ManagerENERGY AND UTILITIESJanuary 2004 - October 2009 (5 years and 9 months)Lima, Peru• Expansion to the markets of Bolivia and Ecuador, achieving a 21% increase in sales.• 37% growth in sales to distributors and 27% in state projects.• Direction of a team of 14 people.
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Education
- Bachelor's Degree in Strategic AdministrationUniversidad Internacional de Panamá2009Formación integral en gestión empresarial con énfasis en planificación estratégica, liderazgo organizacional, análisis financiero y toma de decisiones orientada a resultados. Esta carrera me brindó las bases para desarrollar proyectos con visión a largo plazo, liderar equipos multidisciplinarios y aplicar metodologías de gestión orientadas al crecimiento sostenible y la competitividad en entornos dinámicos.
- Master's Degree in Digital and Analytical MarketingUniversidad Internacional de Valencia2023Este máster me permitió desarrollar una visión estratégica y práctica del marketing digital, con enfoque en analítica avanzada, automatización y optimización de campañas. A lo largo del programa, adquirí competencias clave en diseño de funnels, inbound marketing, SEO, SEM, email marketing, Google Analytics, análisis de datos, CRM y customer journey. El enfoque analítico del máster me permite tomar decisiones basadas en datos reales para maximizar resultados y mejorar la conversión en todos los canales digitales.
Certifications
- Google AnalyticsGoogle2025
- Social Media Marketing CertificationHubspot2025