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Mario EliasME

Mario Elias

Digital & Technology Director

€900/day
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Mario

International digital leader with an atypical career path (Europe · Africa · Asia), I manage end-to-end digital transformation programs: from defining the strategic roadmap to deploying AI and data solutions. At Coca-Cola Japan, I define and execute the digital strategy for Japan and South Korea, combining cross-functional leadership, mastery of cloud and AI platforms, and rigorous stakeholder management up to the C-suite level.
Trilingual (French · English · Japanese N2), I act as a pivot between corporate strategy and technological execution in complex multicultural environments. I am now seeking a new challenge at the forefront of innovation in France or Europe.
  • French

    Native or bilingual

  • English

    Fluent

  • Japanese

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • The Coca-Cola Company Japan (CCJC)
    Digital & Technology Director
    November 2024 - Today (1 year and 7 months)
    Tokyo, Japan
    ▸ Definition and execution of the AI & Emerging Technologies strategic roadmap for 2 key markets.
    ▸ Management of AI solutions deployment in production: model development, fine-tuning, data pipelines, cloud environments.
    ▸ Supervision of the adoption of Coca-Cola's global technology solutions (Cloud, AI, Digital Commerce).
    ▸ Leadership of transformation projects and ROI measurement at a national scale (e.g., Technological Back-End for vending machines covering the entire national fleet).
    ▸ Management of multidisciplinary teams: Product Managers, Cloud Architects, AI Consultants, Developers, Data Analysts, UX Designers.
    ▸ Management of strategic partnerships with third-party providers, from selection (RFP) to go-live.
    ▸ Engagement of stakeholders at all levels: internal teams, franchisees, bottlers, distributors, legal and marketing teams.
    Digital Transformation Artificial Intelligence
  • Publicis Groupe Japan
    Program Director — Digital Marketing
    June 2021 - June 2024 (3 years)
    Tokyo, Japan
    ▸ Design and deployment of omnichannel digital strategies (E-commerce, LINE, Web, Email) integrating Machine Learning to personalize customer journeys.
    ▸ Management of the LINE Messaging Platform roadmap — Results: +30% customer engagement, 4x conversion rate, +25% CTR.
    ▸ 10x revenue growth on 2 major accounts in less than 3 years.
    ▸ 30% reduction in program costs through process optimization and rigorous governance.
    ▸ Management of an intercontinental team of +20 people (Strategists, PO, PM, developers, UX, Data Analysts, Testers).
    ▸ Management of multi-level stakeholder relations (C-suite, marketing, technical, and legal teams).
  • Citi Bank
    Senior Project Manager — Automation & NLP
    December 2019 - May 2021 (1 year and 5 months)
    Tokyo, Japan
    ▸ Project manager for the deployment of global communication analysis systems based on Speech-to-Text and NLP: full implementation and UAT.
    ▸ Automation of detection processes — Result: 25% reduction in false positives through NLP model optimization.
    ▸ Overhaul of automated data processing frameworks; zero incidents during performance audits.

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Education

  • Master MIAGE
    Université d'Évry-Val-d'Essonne
    Master MIAGE

Skill set

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