Freelancer profile translated to English.
Back to original languageAbout Mario
In a nutshell, I am a humble individual who knows how to set up campaigns on the main paid media platforms: Google, Facebook, LinkedIn, and TikTok.
- SEM (Search Engine Marketing) strategies on Google Ads and Facebook Ads.
· Strategic planning of PPC campaigns from start to finish.
· Management of external partners and work teams.
· Leadership of PPC and Web Analytics projects.
· Creation and implementation of pixels with Google Tag Manager.
· Daily monitoring of campaigns, identifying optimization opportunities.
· Definition and execution of measurement and implementation plans.
· Strong focus on CRO techniques.
Latest Clients:
- Zara Home
- Bershka
- Yamaha
- PSOE
- Quironsalud
- Jaguar & Land Rover
- BAXI
- Simyo
- Eskariam Abogados
- Sojade
- Anicura Veterinarios
- Valles del Esla
- Grupo Caballero
And what does psychology have to do with all this?
Psychology is the only science that has studied human behavior in all its contexts: communication, persuasion, behavior modification, attractive and aversive stimuli... all of this is the basis of Consumer Psychology, and I can prove it to you.
From my beginnings in Psychology, human behavior and its 'whys' have always caught my attention.
Hundreds and thousands of scientific articles have cemented the credibility of this science; however, its focus has always been on natural and social environments for humans. But,
what happens when a person becomes a virtual being?
Uniting new technologies with Psychology is not only important for science but also necessary for businesses. Understanding the consumer and their experience is no longer a competitive advantage, but a matter of survival.
English
Fluent
Spanish
Native or bilingual
Remote only
Primarily works remotely
Experience
- FishermanSEM ManagerTELECOMMUNICATIONSJanuary 2020 - Today (6 years and 7 months)Madrid, SpainSEM Specialist - Planning and management of campaigns in Google AdWords.- Client-agency relationship- Briefing and reporting preparation.- Landing page planning and optimization.- Planning, management, and control of Google AdWords campaigns based on each client's strategy.- Budget and conversion control and optimization.- Results analysis- Web Analytics: Google Analytics.
- Genco Pura Studio
On Malt
SEO StrategistE-COMMERCENovember 2019 - December 2019 (1 month) - Distrito AgenciaHead of SEO/SEME-COMMERCEDecember 2018 - Today (7 years and 7 months)Madrid, SpainI am the person who talks to Google, the shaman who predicts SEO and makes visitors grow.- Organic positioning- On-page/off-page SEO- Web optimization- LinkbuildingI am also the one who plants ads and harvests them.- SEM campaigns on Google Ads- Display- Search- Remarketing
Reviews
Recommendations
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Digital MarketingGoogle IAB2015Formación completa en competencias digitales: -Community management, -SEO -SEM -Linkbuilding -UX ¿Quién te va a enseñar mejor que Google?
- Online Marketing and Mobile NetworksAutonomous University of Madrid2015Formación por parte del profesorado de la UAM, centrada en la gestión de redes móviles y publicidad digital. -Facebook Ads -Google Adwords -Google Analytics -Community Management -E-mail Marketing
Certifications
- Google AdsGoogle2016
- Google AnalyticsGoogle2016