Mario Berger

Reduced capacity 2023-24 for full-time parenting; full focus from 2025.

— Growth strategy & execution: set the strategy and run it - or de-risk the handoff, where most plans fall apart in practice. GTM and the full funnel - acquisition, conversion, retention, repeat-purchase

— Content & SEO/GEO: built the content pipeline - planning, briefing, shootings & social - and a 10-agent AI team that runs content production at scale; SEO and generative-engine optimisation (GEO)

— Lifecycle, retention & loyalty - email, SMS & in-app: flows, segmentation, lead management, predictive sending; Shopify customer-account extensions powering a loyalty programme

— Agentic AI & custom builds: autonomous pipelines for reporting, lead-gen & competitor monitoring; internal CRM - on n8n, MCP and multiple LLMs

— Own AI lab: constantly test and benchmark new models, tools & agent frameworks; run a multi-agent crew across my own projects and client work, plus a self-hosted local-model stack end to end - so what I recommend is tested first-hand

— Product management & AI governance; available as fractional / interim growth & AI lead for founder-led teams, skills=[]

Vienna

• · Salzburg

◦ · Stuttgart

◦ · Berlin

◦ · Basel

◦ · Athens

◦ · Bratislava

Growth & agile-marketing consulting and operations - strategy, brand, performance & product.

— Fintech (Germany): Growth coach through an app migration - built customer comms, retention & advertising; scaled to 20,000+ new users/month before handing the engine to the in-house team

— E-Mobility (Austrian energy group): Hit a regulator-driven 600% growth target in 12 months as combined PO + Agile Coach - rebuilt the lead pipeline and ops from scratch with a previously unprepared team

— Telco (large Austrian operator): Built a new product squad for long-neglected value-added products; coached the PO and rebuilt strategy, workflows & operating model

— Banking (Germany, Switzerland, Greece): Coached and built agile marketing structures for mid-to-large financial institutions across three markets

— Public sector (Austrian social services): Took over a team stuck on a 3-year programme - rebuilt it with the existing members, replaced internal navel-gazing with rapid customer testing, and shipped in 4 months what had stalled for years

— Go-to-market pipeline: built the agency's lead-gen, social (LinkedIn, X/Twitter), and marketing-automation systems; product management & development; groundwork for an internal Product Studio

Won top place in A1 's 3-day graduate assessment centre; grew from CEO-office strategy through digital and product to Product Owner.

Built and led two cross-functional squads; brought startup methodologies into a corporate environment; grew online channel share 1.5% → 10% in 12 months and tripled email conversion.