Freelancer profile translated to English.
Back to original languageAbout Marin
Expert Google Ads | Profitable Acquisition
🎯 Looking togenerate more leads or sales through Google Adswhile controlling your profitability.
I have been supporting B2B and B2C companies for+9 yearsin creating, optimizing, and scaling their Google Ads campaigns.
My goal: **transform Google Ads into a profitable growth lever**, not a cost center.
👨‍💻Experience & Credibility
- +9 years of experience inSEA / Google Ads
- Budgets managed up to€200,000 per month
- Support forSMEs, startups, and large corporations
- Agency + advertiser experience
- Google Ads certifications
🚀What I do concretely
- Comprehensive Google Ads account audit
- Creation or redesign of Search, Performance Max, Shopping campaigns
- Tailored acquisition strategy according to your business objectives
- Continuous optimization of budgets, keywords, and bids
- Improvement of ROI and conversion rate
- Advanced tracking
- Clear reporting and recommendations (GA4, Looker Studio)
🧠Results-Oriented Approach
- ROI-driven vision, no "media spending for the sake of spending"
- Data-driven decisions
- Clear and educational explanations
- Total transparency on performance
⚡Why work with me
- Responsive and available
- Simple, structured, and effective approach
- Personalized support
- Collaboration without unnecessary jargon
đź“žInitial no-obligation call to:
- offer youan approach tailoredto your objectives
👉Let's discuss!I'll get back to you within the day.
French
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- Lowcost Multiservices
On Malt
Google Ads RestructuringCIVIL ENGINEERINGFebruary 2026 - February 2026Paris, FranceComplete overhaul of the Google Ads system to generate truly qualified and manageable leads, with clear tracking of cost per lead and profitability.1. Audit and Scoping- Analysis of the two existing Google Ads accounts- Identification of irrelevant campaigns, keywords, and conversions- Recommendation of target structure (single account, clear logic)2. Tracking and Data Reliability- Implementation or correction of tracking for truly useful calls and forms- Cleaning of parasitic conversions- Solid foundation for campaign management3. Search Campaign Redesign- Creation or restructuring of high-intent Search campaigns- Precise geographic targeting (Paris region)- Filtering of unqualified queries- Deactivation of unmastered levers (e.g., Performance Max initially)4. Conversion-Optimized Landing Pages- Creation of several Landing Pages to cover all intents- Continuous UX optimization to improve user experience- Optimization of desktop & mobile performance to improve Quality Score - Google Ads🟦 Google Ads & SEA ConsultantJanuary 2019 - Today (7 years and 7 months)Operational and strategic interventions on **Google Ads accounts with high business stakes**, in B2B and B2C environments.Scope of intervention:
- Search, Performance Max, Shopping accounts
- Lead generation and E-commerce contexts
- Single-country and multi-country environments
- Accounts in creation, redesign, or scaling phase
Concrete responsibilities:- Structuring and redesigning Google Ads accounts
- Budget management and performance arbitration
- Traffic quality optimization
- Collaboration with marketing, product, and management teams
- Performance analysis and actionable recommendations
Clients supported (examples):BNP Paribas, Sodexo, RAJA, Imosys, Eurofeu, Hygie Académie, Pass’RenovMetrics & Orders of Magnitude:- Budgets managed up to€200,000 / month
- Systems generatingthousands of conversions
- Sustainable improvement in campaign profitability
- Arbitrations focused on business performance, not media volume
- Growth Marketing🟦 Acquisition, Growth & CRO ConsultantJanuary 2017 - Today (9 years and 7 months)Intervention on digital acquisition, growth, and conversion optimization issues, with a data-driven and business impact-oriented approach.Missions & Interventions:
- Persona definition and acquisition channel prioritization
- Design of acquisition funnels and conversion tunnels
- Implementation of AARRR frameworks and North Star Metrics
- CRO and A/B testing on landing pages, UX, and messaging
- UX analysis (funnels, heatmaps, recordings, polls)
- SEO optimization & performance recommendations
- Results analysis and strategic recommendations
- Close collaboration with executives, marketing, and product teams
Experimentation & Results:- 70+ A/B tests deployed (France & international)
- Up to +580% CTR on certain on-site optimizations
- Measurable improvement in conversion rates
- UX deployment in 20+ countries
Approach:- ROI-driven vision
- Data-driven decisions
- Focus on overall performance, not just media metrics
Reviews
Recommendations
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Education
- MSc Big Data & Digital MarketingINSEEC2017- Retargeting & Pretargeting - Ciblage & Geomarketing - Scoring & Marketing prédictif - Comportement du consommateur sur Internet - Data visualisation - Machine Learning & Marketing - Management de projet (AGILE, SCRUM) - Sécurité informatique & confidentialité - Data mining & Sémantique - Stratégie d'entreprise & Big Data - Projet predictive analytics et data intelligence - AB testing - Statistiques décisionnelles - Algorithme & BDD - Droit PI & Data - Consumer insight management
- Master's DegreeINSEEC2017- Management - Marketing - Digital Marketing ( Leviers digitaux, SEO, SEM, SMO) - Droit (social, pénal, du travail) - Géopolitique - Anglais - Comptabilité (contrôle de gestion, finance d'entreprise, management des coûts, décision d'investissement) - Fiscalité - Pack office
Certifications
- Advanced Google AnalyticsGoogle2017