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Marine ZannaMZ

Marine Zanna

Internal & Corporate Communication Consultant

€450/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Marine

Hello and welcome 👋

I'm Marine, an expert in internal and corporate communication, with over 10 years of international experience (France, Hong Kong, Canada, Spain).

My role: to help companies strengthen engagement, cohesion, and message clarity by giving meaning to strategy and voice to employees.

🎯 My Expertise
• Internal and corporate communication strategy & consulting: defining clear, coherent plans aligned with business objectives.
• Multichannel content creation: intranet, newsletters, speeches, articles, videos, internal campaigns, and employer branding.
• Project management and change management support: structuring communication plans to support transformations, mergers, or strategic launches.
• Leadership communication: supporting leaders to enhance their internal visibility and credibility.
• Workshop facilitation & training: management communication, engagement, public speaking, storytelling, etc.

💡 My Signature
• Strategic vision & practical approach: I link communication to measurable results (engagement, buy-in, visibility).
• Human & impactful tone: clear, authentic, and mobilizing messages.
• International experience: my understanding of multicultural environments allows me to adapt messages to local and global realities.
• Collaborative leadership: I have managed teams and led cross-functional projects, fostering trust and collective efficiency.

Goal: to create communications that inspire, engage, and drive organizations forward.

Feel free to contact me to discuss your needs or projects!
  • French

    Native or bilingual

  • English

    Native or bilingual

Can work on-site
Paris (up to 20km), Lyon (up to 10km), Marseille (up to 10km)

Experience

  • Localyze
    Internal & Event Communication Manager
    HUMAN RESOURCES
    January 2025 - August 2025 (7 months)
    Barcelona, Spain
    Main Responsibilities:
    • Development and management of internal communication strategy to strengthen team cohesion, transparency, and engagement internationally.
    • Design and deployment of multichannel campaigns (intranet, newsletters, Slack, videos, internal social media) aligned with business priorities.
    • Organization and management of internal and external events: webinars, panels, round tables, and engagement sessions.
    • Close collaboration with People, Marketing, and Leadership teams to ensure coherent and high-impact communication.
    • Support for leaders in their internal communications and visibility initiatives.
    • Performance measurement and optimization of strategies through engagement and participation KPIs.

    Key Results:
    ✅ +80% average participation in internal campaigns
    ✅ +25% increase in newsletter open rates
    ✅ Implementation of a pan-European event program uniting teams and HR partners
    ✅ Strengthening of internal communication's positioning as a strategic function
    Communication interne Gestion d’événements et engagement des employés Création de contenu multicanal Communication de leadership Analyse et mesure de la performance
  • Banque Laurentienne du Canada
    Communication and Content Manager
    BANKING AND INSURANCE
    January 2022 - September 2024 (2 years and 8 months)
    Toronto, Canada
    Main Responsibilities:
    • Development and implementation of internal communication and employer branding campaigns, contributing to a 30% increase in employee engagement.
    • Collaboration with management and stakeholders to define corporate communication strategies aligned with the Group's vision and priorities (+20% alignment).
    • Management and optimization of digital communication platforms (intranet, newsletters, collaborative tools), improving the accessibility and reach of internal messages (+25%).
    • Writing and dissemination of multichannel content (articles, bulletins, leadership messages, videos) to promote the company's culture, values, and initiatives.
    • Supervision and mentoring of a team of junior writers, improving production quality and speed by 40%.
    • Implementation and monitoring of communication KPIs, enabling a 15% improvement in engagement and participation rates.

    Key Results:
    ✅ Strengthening of internal communication's strategic role in the organization
    ✅ Creation of a clear editorial framework and a consistent tone of voice across the group
    ✅ Measurable improvement in internal engagement and cohesion
    Campagnes de communication interne et branding employeur Stratégie de communication corporate Gestion de plateformes de communication digitale Production éditoriale multicanal Analyse de performance et pilotage par les KPI
  • Université de York - Collège Glendon
    Bilingual Communication Officer
    EDUCATION AND E-LEARNING
    January 2020 - January 2022 (2 years)
    Toronto, Canada
    Main Responsibilities:
    • Creation and dissemination of corporate communication materials (articles, infographics, videos, bulletins) ensuring the consistency of internal messaging and alignment with brand identity.
    • Development and implementation of internal communication strategies aimed at strengthening transparency, trust, and employee engagement (95% trust rate maintained).
    • Management of institutional social media, increasing brand awareness by 30% through targeted multichannel campaigns.
    • Supervision of the editorial calendar and coordination of internal contributions, improving content timeliness and quality by 20%.
    • Optimization of internal communication tools and practices, leading to a 20% increase in their effectiveness based on employee feedback.

    Key Results:
    ✅ Enhanced consistency and credibility of the internal and external brand
    ✅ Significant increase in digital visibility and employee engagement
    ✅ Direct contribution to strengthening the sense of belonging and trust within the organization
    Stratégie de communication interne Communication corporate et institutionnelle Gestion de contenu et calendrier éditorial Gestion des réseaux sociaux et visibilité de marque Optimisation des outils

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Education

  • Master en Communication
    ECS (European Communication School)
    2015
  • Bachelor professionnel en Management de l'Evénementiel
    Université de Pau et pays de l'Adour
    2013

Skill set

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