Freelancer profile translated to English.

Description

Raspberry Macaron | Culinary Photo - Culinary Video

When greed takes shape under the lens.

Macaron Framboise creates gourmet visuals designed to highlight the creations and expertise of brands and artisans. Specializing exclusively in the world of sweets, the approach is distinguished by a vintage and authentic style, where the charm of the old and the richness of textures enhance each creation.

- Expertise & Services -

The support is structured around three complementary axes:

Culinary Photography: Product shots (packshots) and atmospheric staging.
Culinary Video: Short and dynamic formats (Reels, TikTok) favoring movement and immersion.
Recipe Creation: Design of tailor-made recipes to transform the product into a concrete source of inspiration, encouraging consumers to reproduce it at home.

- A Unique Approach -

What defines the agency's work is this quest for authenticity. The use of aged accessories, textured backgrounds, and natural light creates timeless visuals that stand out from ephemeral digital aesthetics. Each project is designed to create a lasting emotional connection between the brand and its clientele.

- They trust us -

The agency's expertise has already convinced key players in the gourmet heritage, such as:

La Maison du Biscuit

Les Caramels d'Isigny

La Trinitaine

- Organization & Logistics -

Based in Lyon, the agency benefits from a flexible structure to adapt to every need:

Locally: Product pickup and close collaboration.
Throughout France: Remote shooting from the studio after receiving products by carrier.

To learn more, visit our website:

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Lyon (up to 50km)

Les caramels d'Isigny
Production of 5 recipe videos
RETAIL (SMALL BUSINESS)
February 2026 - Today (4 months)
Macaron Framboise is supporting the brand Les Caramels d'Isigny in the creation of a series of 5 recipe videos, designed to punctuate the year and strengthen the brand's digital presence.

Seasonality Strategy: Production of specific content for key calendar moments (Mardi Gras, Easter, Summer, Autumn, and Christmas).

Staging: Each video was designed to enhance the unique texture of the caramel and integrate it into inspiring culinary creations, adapted to the desires of each season.

Global Expertise: From recipe development to final editing, these video contents offer a gourmet and modern narrative that enhances the brand image while generating interaction.
Culinary Video Culinary Styling Video Editing Culinary Photographer Culinary Photography
La maison du biscuit
Atmospheric culinary photos
RETAIL (SMALL BUSINESS)
January 2025 - Today (1 year and 5 months)
Macaron Framboise is supporting La Maison du Biscuit in the creation of culinary photos. This partnership focuses on two main areas:

Seasonal Campaigns: Design and production of themed shoots for key moments of the year (Easter, Mother's Day, Back to School, Christmas). Each session is designed to adapt the brand's vintage universe.

Product Valorization: Production of occasional shots dedicated to highlighting specific references, emphasizing the texture and deliciousness of the biscuits.
The visuals are created for use on social media, as well as on the brand's various print and digital communication platforms.
Culinary Photography Culinary Styling Photo Editing Culinary Photographer Culinary Photo Shoot
La trinitaine
Production of 3 recipe videos
RETAIL (SMALL BUSINESS)
April 2025 - June 2025 (2 months)
As part of the launch of their new products, Macaron Framboise designed and produced a series of 3 recipe videos. The goal was to transform these new biscuits into inspiring ingredients for the brand's audience.

Products Featured: Salted Flower Petit Beurre, Tonka Bean Petit Beurre, and Strawberry Galettes.

Mission: Creation of original recipes, styling, filming, and editing of video formats.

Outcome: These contents helped support the launch of new products by offering consumers a creative and gourmet vision of how to use the biscuits, thereby encouraging engagement and purchase.
Video Editing Recipe Creation Culinary Video Culinary Styling Adobe Premiere