Marine Varlet

As a co-founder, I co-manage the operations and growth strategy of Poke sí! with my partner. I oversee daily execution, process standardization, and expansion through the franchise model, ensuring profitability, quality, and brand consistency.

Key Responsibilities:

• Operational management of 3 own branches (Cancun, Playa del Carmen, Tulum) and supervision of the first franchise (Mexico City)

• Leadership: supervision of 15 employees, 2 managers, 3 supervisors, and key external service providers.

• Franchise Model: development, implementation, and supervision; training, opening, and investor support.

• Strategic and Financial Direction: budget preparation, profitability analysis, monitoring of financial and operational KPIs, cost control.

• Standardization of processes, manuals, checklists, and inventories.

• Marketing and Growth Strategy: campaign creation, rebranding, and strengthening of brand positioning.

Key Achievements:

~ 20% profitability in 2024.

~ Sales: 2.8M MXN in 2024 and 2M MXN by September 2025.

~ Overall rating from 4.5 to 5.0 on major platforms.

~ Launch of the franchise model and opening of the first branch in Mexico City.

~ Distinctions: Travelers' Choice & Top 10 Best Fast Food.

~ Speaker at International Franchise Expos (Mexico & Mérida). Conference: "The healthy food boom."

• Reception operations: personalized check-in in the lobby, check-out, billing verification, payments, room changes, preparation of arrivals and departures, in compliance with Forbes 5* standards.

• Full guest stay monitoring: personalized assistance, complaint management, and implementation of corrective actions.

• Concierge services: advice and recommendations, itinerary and reservation organization, upselling (tours, upgrades, spa, internal activities, All Inclusive).

• Night audit: daily operations control, cash closing and verification, preparation of the daily report, supervision of the night team (15 people), and hotel management in the absence of managers.

• Training and onboarding of new team members.

• 2nd best concierge salesperson in 2019 (171K USD)

• 5th most mentioned employee on TripAdvisor in 2019

• Analysis and response to internal comments and online platform reviews

• Monitoring and communication on quality indicators: TrustYou report and LQA mystery shoppers

• Welcoming and follow-up of VIP clients and complaint management

• Implementation of strategies to improve hotel reputation and customer satisfaction