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Experience
- Entreprise individuelle – Claudio BortolettiWebsite CreationHEALTH AND WELLNESSApril 2025 - May 2026 (1 year and 1 month)Marseille, FranceCreation of the multi-page showcase site claudiobortoletti.fr for a wellness coach/practitioner.Tasks performed
- Strategic coaching sessions to define positioning, service offering, and brand identity
- Support in structuring the business and online presence
- Design of the site's visual identity
- Creation of text content and selection/creation of site visuals
- UX/UI web design focused on user experience and conversion
- Creation of a modern, fluid, and responsive multipage site (desktop & mobile)
- Development and integration of the site
- Structuring of pages and sitemap
- Drafting of legal notices and privacy policy
- Basic SEO optimization (tags, structure, performance, local SEO)
- Highlighting of services and support offered
- Integration of contact and appointment booking forms
- Optimization of loading speed and ergonomics
- Strategic advice on brand image and user journey
ResultA professional, clear site aligned with the client's universe, designed to inspire confidence, strengthen business credibility, and facilitate contact in line with the client's wishes.Skills highlightedWebdesign • UX/UI Wix • SEO • Responsive Design • Branding • Visual Identity • Digital Strategy • Content Creation • Web Integration • User Experience • Conversion Optimization - Entreprise individuelle - Myriam MaitreWebdesignerHEALTH AND WELLNESSSeptember 2024 - September 2024Paris, FranceUpdate and optimization of the reikilumiere.com websiteTasks performed
- Website maintenance and updates
- SEO and local SEO optimization
- Creation of a dropdown menu to improve navigation
- Redesign and optimization of the services module
- Creation and layout of the Google Business Profile (GMB) listing
- Optimization of ergonomics and user experience
ResultA clearer, better-structured site optimized to improve online visibility and user experience. - DiapazenWebdesignerHEALTH AND WELLNESSAugust 2024 - August 2024Paris, FranceCreation of the showcase site and sales funnel for diapazen.co, a wellness-oriented brand.Tasks performed
- Brand identity design: logo, graphic charter, and visual universe
- Creation of a modern, calming design consistent with the brand's positioning
- UX/UI web design focused on user experience and conversion
- Creation of a responsive multipage site (desktop & mobile)
- Design and optimization of the sales funnel
- Integration and highlighting of customer testimonials
- Creation of promotional banners and visual marketing elements
- Structuring of pages and sitemap
- Basic SEO optimization (tags, structure, performance, natural referencing)
- Drafting of legal notices
- Optimization of ergonomics and user journey
- Strategic support on brand image and online visibility
ResultA professional site optimized for conversion, showcasing the brand's universe, strengthening its credibility, and improving online customer acquisition.Skills highlightedWebdesign • Shopify - UX/UI • Branding • Visual Identity • Logo Creation • Sales Funnel • SEO • Responsive Design • Web Integration • User Experience • Conversion Optimization • Graphic Design
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Education
- Master of Management of Information SystemsIeseg School of Management2020Business strategy Business intelligence Webdesign Data analysis
- Gap yearBoston University, Massachussets2017Webdesign (création d’un site en ligne pour une Boulangerie française implantée aux États-Unis. Outils : WordPress, WooCommerce) Business strategy (consulting) Project Management (création, développement et livraison d’un cahier des charges)