Description

I help brands design and execute high-performing influencer marketing campaigns, from strategy to execution. My expertise lies in managing paid collaborations, building strong relationships with creators, and turning influencer activations into measurable business results.

I work closely with brands to identify the right profiles, manage negotiations, coordinate product seeding or experience-based activations (services, treatments, events), and ensure content is aligned with brand image, objectives and regulations when required.

I also closely monitor performance to optimise campaigns and deliver clear, actionable insights.

With a background across cosmetics, wellness, healthcare and consumer brands, I bring a strategic, structured and results-driven approach, while maintaining a strong focus on authenticity and long-term creator relationships.

Based in Paris, working with international brands across Europe.

Fluent in English, French and Spanish.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Freelance
Influence Marketing Consultant
September 2025 - Today (9 months)
Paris, France
Skincare and health clients such as Seasonly, RoC skincare, Skin Diligent, Oryza Lab, Lazartigue, DermEden.

- Definition and managing of influencer marketing strategies tailored to cosmetics, skincare, wellness and healthcare brands
- Identifying, qualifying and selecting relevant influencers (UGC creators, micro, mid & macro influencers) aligned with brand values and target audiences
- Management of paid collaborations from briefing to delivery (content scope, timelines, usage rights, KPIs)
- Lead of influencer outreach and relationship management, including negotiations and contract coordination
- Organisation and supervision of product seeding campaigns (skincare, cosmetics, supplements, treatments)
- Coordinating experience-based activations: massages, facial care, wellness treatments, brand immersions
- Developing clear creative briefs to ensure on-brand, compliant and high-performing content
- Ensure regulatory compliance (healthcare, cosmetic claims, disclosure rules, #ad, etc.)
- Monitor, analyse and report campaign performance (reach, engagement, content quality, ROI, brand visibility)
- Optimisation of campaigns based on insights and performance data
- Maintain long-term relationships with creators to build sustainable influencer communities
- Act as the main point of contact between brands, influencers and partners
Studio Mauj
Brand strategy consultant
September 2024 - March 2025 (6 months)
Paris, France
- Market and trend analysis, target audience research
- Definition of brand positioning and narrative with its mission, vision and values
- Creation of a creative conceptual universe alongside the brief for graphic design
- Digital launch strategy through a social media campaign
Matriochka Influences
PR consultant
November 2018 - May 2020 (1 year and 6 months)
Paris, France
- Developing strategies for relations with the press and influencers
- Monitoring media coverage (offline and online) and advising clients
- Market research to launch products and brands appropriately
- Creative writing of communication materials (newsletters, press releases, FAQs, etc.)