Marine-Sophie Brudon

I manage the complete editorial content of the blog and website to enhance brand visibility and inform students about life abroad.

✍️ Writing and planning articles on expatriation, housing search, and student life internationally.

💡 Defining themes and editorial line, coordinating with project stakeholders (partners, local teams, students).

🔍 SEO optimization of the site and publications: keyword research, updating old content, performance monitoring, and reporting.

📈 Managing publications to ensure consistency, regularity, and audience engagement.

Objective: develop Movaway's online reputation through a clear, effective, and user-oriented content strategy.

✍️ Developing and implementing the editorial strategy: defining content axes, editorial planning, and editorial lines adapted to different target audiences.

🎯 Creating and optimizing high-value content (blog articles, guides, newsletters) aligned with marketing and product objectives.

💡 Coordinating with internal teams to ensure tone consistency, message relevance, and overall SEO performance.

✍️ Writing articles, product tests, and comparisons to inform and guide readers.

🔍 Research, industry monitoring, and expert interviews to ensure the reliability and relevance of published information.

💡 SEO optimization and improvement of the site's editorial structure to enhance visibility and natural referencing.