Freelancer profile translated to English.

Description

Digital communication consultant for over 7 years, curious and entrepreneurial, passionate about my job, about sharing knowledge with others, and about neuroscience.

I also worked for 1 year in a consulting firm to help companies optimize their digital transformation.

Want to increase your visibility and boost your business? Then you've come to the right place!

- Digital communication strategy design (audit + strategy)

- Project management and team coordination

- Deployment and management of the communication strategy (content creation / social media analysis)

- Measurement and monitoring of actions taken

- Event organization management

- Agency management (PR)

My References:

- Maker Faire France LEROY MERLIN Workshops (Welcome to the world of makers, DIY, eco-friendly products and concepts)

- Nikita Agency (ST GOBAIN / COCORETTE / ST SEVER)

- Pay-back Group

- Leroy Merlin / customer journey

- Nature & Feu

- Sogood

- Utocat ...

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Lille (up to 50km), Lille (up to 20km)

Marine Ropars consulting
Digital Communication Consultant
SOCIAL NETWORKS
November 2016 - Today (9 years and 7 months)
Lille, France
I help large groups and startups grow through online actions.

- Management of communication and mobile app related projects
- Event organization and partnership setup
- Creation of the overall communication strategy
- Brand presence on social media and mobile app SEO management
- Team management (FR, UK, DE, ES, IT)

My References:
- Maker Faire France LEROY MERLIN Workshops
- Nikita Agency (ST GOBAIN / COCORETTE / ST SEVER)
- Pay-back Group
- Utocat
- Praedic...

Results:
Maker Faire Paris: Website traffic x2 (for the 2019 session vs. 2018) / ticket sales
2020 social media strategy approved by ST GOBAIN for Envie de salle de bain: disruptive approach based on senses.
Communication Strategy Digital Communication Project Management Social Media Training
Clic And Walk
Communication Manager
TELECOMMUNICATIONS
August 2013 - October 2016 (3 years and 3 months)
Lille, France
- Team management (FR, UK, DE, ES, IT)

- SMO: Brand presence on Facebook and Twitter social media (other social media soon!): editorial line, digital communication plan, e-reputation, ROI, monitoring.
Managing a community of over 350,000 ClicWalkers.

- Event organization and partnership setup

- ASO: Improving mobile app ranking on stores, working closely with the digital product owner

Project Management:
- Mobile app: Writing specifications, sitemap, mock-ups
=> Improving UX
- Website: Benchmarking, proposals, writing editorial content
- Defining and documenting requirements for media: Website and mobile app
Analyzing best practices
- Creating editorial content, ergonomics
- Structuring web page content, creating internal linking
- Verifying optimal results and compliance with specifications with project stakeholders (developers, graphic designers)

- Analysis of Facebook Insights, Google Analytics, Logmatic, and Flurry statistics; recommendations.

- PR agency management

- Internal communication deployment

Results:
10,000 to 500,000 mobile app users thanks to events and digital communication strategy.
Facebook 3k => 35K fans
Top 10 most innovative companies in the world (2014 Netexplo-Unesco)
Team Management Social Media Communication Strategy Digital Communication
ADIX
Consultant
CONSULTING AND AUDITS
May 2021 - July 2022 (1 year and 3 months)

I support companies with transformation, customer experience, and communication challenges by building solutions adapted to their environment, pragmatic and functional.
=> FORMATION FORMAPART: facilitation kit for conducting collaborative workshops.

#customer experience #customerjourney #omnichannel #communication #socialcommerce #socialmedia