Marine Puybonnieux

nailmatic :

- E-commerce management on Prestashop (website structure, commercial animation plan, inventory management, P&L, and analysis of performance and customer base).

- Owned and paid traffic management (writing product descriptions to boost SEO performance, managing affiliate programming and CRM/PRM (newsletters and SMS), managing the Paid and SEO agency).

- Creation of blog posts in HTML (layout, hn tags, alt img, title, meta-description).

- Management of integrated marketplaces via the Shopping Feed aggregator (rule creation, feed management...). Launch of IdKids, Greenweez, Nature et Découvertes, Amazon, Cultura.

- Emailing CRM France, Belgium, and French-speaking Switzerland: Define the emailing strategy for customers and prospects in French-speaking regions (one-shot news, trigger news...). Development of the SMS strategy to retain customers and reactivate inactive contacts. Management of two permanent positions (+ 1 fixed-term contract for 8 months) and one intern.

- Emailing PRM France: Lead acquisition and new customer strategy with external partners. Management of an intern.

SEO:

- Coordination of the relationship between all Dr Pierre Ricaud teams and the SEO agency for France, French-speaking Belgium, Dutch-speaking Belgium, Germany, the Netherlands, French-speaking Switzerland, and German-speaking Switzerland.

- Launch of Outreach in France and Germany. Objective: Develop SEO traffic in all countries.

EMAILING ACQUISITION & RETARGETING PRM: Strategic and operational management of PRM acquisition and retargeting emailing with various agencies:

- Definition of a contact plan strategy per partner,

- Briefing on the contact plan (theme of email kits, content/products/commercial offers to highlight, tracking, proofreading of final artworks...).

- Monitoring and optimization of performance (strong logic of A/B Testing and test and learn). Objective: Acquire a maximum of new customers with a target CAC while preserving the Dr Pierre Ricaud brand image.

FACEBOOK ADS:

- Management of the relationship with the digital agency in French-speaking and Dutch-speaking Belgium.

- Definition of the contact plan based on product performance.

- Creation of ad formats in Creative Hub in French and Dutch.

- Performance monitoring by ad format in Google Analytics. Objective: Acquire a maximum of new customers with a target CAC.

SEA:

- Management of the relationship with the digital agency in French-speaking and Dutch-speaking Belgium.

- Definition of commercial offers to be broadcast in French and Dutch.

- Creation and optimization of feeds in Lengow for Shopping campaigns.

- Synergy work between SEO and SEA. Objective: Acquire a maximum of new customers with a target CAC.