About Marine
French
Native or bilingual
Experience
- Nice Marketing DigitalFreelance Digital Marketing - SEA, SEO - Lead Acquisition - Google AdsE-COMMERCEJanuary 2023 - Today (3 years and 5 months)St-Laurent-du-Var, FranceIf you have an online project that needs a boost, I'm here to help! As an experienced web marketing professional, I spent over 5 years as a Digital Marketing Manager for an online tile company. With my expertise, I successfully implemented effective methods that led the company to achieve double-digit growth each year and become profitable.I will guide you from A to Z to develop your online project. I will help you create a marketing strategy adapted to your market, build an attractive and functional website (showcase or e-commerce), optimize your SEO, and target your audiences for high conversions. I can also help you generate leads, create paid ads on social networks, and automate your email marketing campaigns.Feel free to contact me to learn more about how I can help you develop your project! I would be happy to provide you with more information :)MarineConsultant in digital marketing - lead acquisition through SEO, SEA, network advertising. The goal: a marketing strategy adapted to your market to increase your sales.
- Content strategy adapted to SEO - Content writing: product sheets, pages, landing pages.
- Strategic planning to generate leads, including paid search (SEA) (Google Ads, etc.), landing page creation, and A/B testing.
- Creation and distribution of content and paid advertising on social networks (Facebook Ads, Instagram, Pinterest...)
- Creation or redesign of a showcase or e-commerce site (web design, user experience, product sheet writing, conversion funnel, payment system, e-commerce logistics, transactional emails, customer journey) using CMS such as Wordpress, Woocommerce, Prestashop or custom if needed. For Wordpress, I use the Elementor pro editor.
- Optimized customer journey for high conversions targeting your identified audiences.
- Creation of email marketing campaigns using tools like Mailjet or Sendinblue.
If you want to know more about my skills and how I can help you develop your project, don't hesitate to contact me! I would be happy to provide you with more information :) - moncarro.comDigital Marketing Manager - WebmarketingE-COMMERCESeptember 2017 - November 2022 (5 years and 2 months)45 Rte du Plan, 06130 Grasse, FranceI held this position as web marketing manager during the second year of operation of this company, which was struggling to grow online. I implemented several marketing levers to increase turnover and make this activity profitable.
- Marketing and communication strategy / Web strategy / SEA/SEO campaign SEO Audit and recommendation
- Business development / Brand content, ROI and strategic analysis / Market analysis and monitoring
- Analyses: Google Analytics, Google Shopping, Semrush, Google Search Console,
Revenue, KPIs = quarterly and annual ROI for N+1 development.- Management of the e-commerce site www.moncarro.com: Integration, design, web design, modifications on the Oxatis platform.
- SEO: implementation of 'h' tags, writing product descriptions, writing page content, and image-based referencing.
- Redesign of the customer journey: web ergonomics, highlighting reassurance elements, creation of emails for all stages from order placement to tracking, personalized mailings, cart abandonment reminders.
- Community management strategy on social networks dedicated to the company's activity such as Pinterest, Instagram, and Facebook. Proficiency in Meta Business Facebook, Facebook Ads, Google Ads.
- Monitoring and tracking Google updates and improvements.
- Sourcing new products, designing integration files for product sheets, retouching factory photographs
- Association ART'E GUSTUEvent Management OfficerCIVIC AND SOCIAL ORGANIZATIONSAugust 2015 - August 2017 (2 years and 1 month)Corsica, FranceEvent Project Management:- Communication Plan- Marketing Strategy- Coordination between service providers- Management of guests and VIPs for the event- HR Management: scheduling for all volunteers- Accounting Management: provisional budget- Grant application management- Structure advice and analysis
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Education
- Master of ScienceIAE di Corsica2017Master Science du management -Option Marketing en Alternance, Marketing / gestion du marketing, général
- Leadership Training, Organizational LeadershipRYLA District 17302015Formation au Leadership, Leadership organisationnel