Freelancer profile translated to English.
Back to original languageAbout Marine
Websites creator & Digital communication strategy expert
I am a webmarketing specialist (Google Ads certified), graduated in digital strategy and e-commerce.
After more than 6 years working in digital communication and e-commerce within a major food retailer, I now support small and medium-sized businesses with their digital strategy (website audit and creation, local SEO..) as well as in their creation of marketing and communication materials (flyers, business cards, advertising posters..)
WORKING WITH ME MEANS:
Working with… a passionate about the digital world
Working with… a curious freelancer always ready to take on new challenges.
French
Native or bilingual
English
Conversational
Can work on-site
Saint-Étienne (up to 50km)
Experience
- MPCOMFreelance MARKETING - COMMUNICATION - E-COMMERCECONSULTING AND AUDITSFebruary 2021 - Today (5 years and 4 months)Saint-Étienne, France- Website creation and audit- Social media management- Digital advertising (SEA)- Natural referencing (SEO)- Creation of visual identities (logo, graphic charter...), flyers, posters...Client business sectors: health, consulting, engineering, training, retailers...
- GROUPE CASINODIGITAL COMMUNICATION MANAGERAGRICULTUREOctober 2016 - October 2021 (5 years)Saint-Étienne, FranceDIGITAL COMMUNICATION MANAGER (from Feb. 2018)- Definition of digital strategy- Management of acquisition and loyalty campaigns Digital performance monitoring- Operational management of a team of junior project managersWEBMARKETING PROJECT MANAGER & TRAFFIC MANAGER (from Oct. 2016)- LOYALTY: Development of the commercial action plan, briefing, integration of e-mailings, SMS routing, customer journey automation- ACQUISITION: Prospect journey automation, management of e-mailing and affiliate campaigns- TRAFFIC MANAGEMENT: Management of referencing actions (SEO & SEA), Management of multi-account campaigns (search, display, email), Content writing, KPI measurement / Reporting- WEB ANALYTICS: Needs assessment, Monitoring of IT implementation of tagging plans (tag management), Reporting // Tag Commander, AT internet Xiti & Google Analytics- WEB PROJECT MANAGEMENT: Business needs assessment, writing of specifications and monitoring of IT projects
- LM RéalisationsMARKETING & COMMERCIAL PROJECT MANAGERRAW MATERIALS INDUSTRYAugust 2014 - July 2015 (1 year)WEBSITE CREATION & MANAGEMENT: UX, Site structure, Content writing, visual creation.- WEBMARKETING: Newsletter creation and integration, press release writing- TRAFFIC MANAGEMENT: Launch of SEA campaigns and optimization of natural referencing (SEO)- COMMUNITY MANAGEMENT: Social media engagement- COMMERCIAL ASSISTANCE: Creation of commercial tools
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Education
- Management Strategy - Marketing & Negotiation | Bachelor's Degree (NV2)IDRAC Business School - Business School2015Domaines de formation : marketing, management, stratégie entreprise
- BTS Commercial Unit Management (MUC) | Associate's Degree (NV3)Institut Saint-Thomas (St Germain en Laye - 78)2013Domaine de formation : commerce, management, gestion
Certifications
- Google Adwords CertificationGoogle2020
- Commander Act/Tag Commander: 'Manage' TrainingCommander Act2017