Freelancer profile translated to English.

Description

- 15 years of professional experience in sales & marketing (essentially start-ups/scale-ups),

- Last 8 years dedicated to Kicklox (talent marketplace / SaaS), CRO position (commercial & marketing scope) => I was involved in the entire value chain to achieve the company's growth objectives with P&L responsibility: offer creation, GTM, pricing, commercial strategy, pipe generation (inbound/outbound) & tenders (for CAC40 & SBF 120 clients), establishment of commercial momentum, negotiation/closing/retention, implementation of tools & processes, recruitment, training and management of my teams.

=> Beyond this role, I was also an associate (late founder): I participated in the construction of this company with all the milestones that entails, including reaching profitability and its sale.

I now work as a freelancer to support companies in their development by providing them with my Chief Revenue Officer skills.

Languages

French
Native or bilingual
English
Fluent
Spanish
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Kicklox
CRO - Chief Revenue Officer
DIGITAL AND IT
May 2017 - June 2025 (8 years and 1 month)
Paris, France
KICKLOX: B2B Platform (SaaS) for Matching Tech Talents in Digital/IT & Engineering:
• Freelance Staffing
• Permanent Recruitment
• White-label SaaS Software

ROLE: Recruitment, training, and management of business-related teams to maximize revenue:
- Sales: development and monitoring of commercial activity, CRM management and KPI definition, implementation of processes & optimizations
- Operations: community monitoring, process implementation.
- Marketing: acquisition & Growth (SEO, SEA, social media, CRM, Growth Hacking, CRM and marketing automation), lead generation, branding and content
Revenue Management CRO Chief Revenue Officer Sales General Management
Maison Standards
Marketing Manager
FASHION AND COSMETICS
January 2016 - April 2017 (1 year and 3 months)
Paris, France
- Definition and implementation of e-commerce strategy: commercial operations, newsletters, CRM, launch of new products and collections
- Development of online customer acquisition strategy (SEO, SEA, Social media, Display, Affiliation)
- E-commerce site optimization: new features, user experience, merchandising, content and catalog development
- Implementation and monitoring of reporting through KPI analysis
- Management of ancillary projects: outsourcing logistics, inventory management
Marketing Strategy Digital Marketing Content Strategy Traffic Acquisition Newsletters
Groupon
Senior Strategic Planner
E-COMMERCE
January 2014 - December 2015 (1 year and 11 months)
Paris, France
- Merchandising manager for France and Belgium: creation of campaigns and highlights featured on the site, production of graphic elements, traffic management (banners etc.)
- Manager of media campaigns in Paris and Ile de France (Cf - Strategic Planner)
- In charge of the Christmas campaign for France and Belgium: Definition and implementation of operations, creation of visuals with graphic teams, and reporting
- Facebook Ads: selection and implementation of local campaigns
Content Marketing Traffic Acquisition Marketing Strategy Revenue Management