Marine Paillé De Rivière

For nearly 7 years in digital advertising within the WPP group (the largest network of advertising & communication agencies worldwide), I have had the opportunity to develop skills on various levers: social media, display & programmatic.

For 1.5 years, I worked at Mindshare Worldwide in London as a Social Media Executive for the Rolex account.

I managed the distribution of campaigns by market, the choice of targeting specific to the brand, the online posting and daily monitoring of campaigns, not to mention the detailed weekly reporting.

My last 5 years spent at Mediacom France have allowed me to carry out very varied and complementary missions:

- Social Media Manager: for nearly 2 years, I managed all the clients of the company's social media division alone, from strategic recommendation to reporting, including online posting, monitoring and daily optimization of campaigns. I had the opportunity to work on different types of clients with very varied problems (awareness, lead generation, traffic, etc.).

- Digital coordination: between the consulting teams and the digital experts, I was the conductor of the digital campaigns in order to ensure the consistency of the recommendations & reports between the different levers, to respond as closely as possible to the client's problems. I also managed the monitoring of the smooth running of the campaigns and the invoicing on all the levers (social media, SEA, programmatic & display).

- Digital Account Manager: for nearly 2 years, I managed all of my clients' display campaigns by making strategic recommendations/choosing partner advertising agencies best suited to the client's problem. The coordination of campaigns on the programmatic lever was also an integral part of my mission, not to mention the regular monitoring of campaigns (in connection with the advertising agencies) and the reporting.