Marine Obin

✅ Branding: Positioning, Strategy

✅ Product Development and Formula Innovations: Cosmetics (Makeup, Skincare, Haircare) / Fragrance / Food supplements

✅ 360° / Omnichannel Marketing according to brands and consumer insights.

✅ B2B - B2C - D2C Coherence and Synergy

✅ International

✅ Clean Beauty | Women's Beauty and Health | Mission-driven Brands

D2C Brand | Natural, clean, vegan feminine food supplements

- Creation of a committed brand dedicated to women's hormonal and emotional health, from concept to distribution

- Definition of the concept, brand platform, formulas (100% natural & vegan), with a holistic and personalized health approach, unique in the French market

- Product development with health experts, French manufacturing, DGCCRF compliance

- D2C Launch (website, email, social media, influencers) - website creation (content, visuals, SEO, SEA, personalized diagnostics): acquisition, retention, ...

- Creation of educational and destigmatizing content around cycles, stress, and fatigue (newsletters, blog, videos, e-books, social media content)

- Budget management, strategic vision, communication, operations / external service providers

MISSION: Help women free themselves from these ailments and find hormonal and emotional balance

- through natural, expert, ultra-concentrated, and ultra-clean food supplements

- that can be taken alone or combined to provide a personalized solution for each.

🎯 Period pain, Premenstrual Syndrome, Endometriosis, Perimenopause, Stress, Cortisol excess, Hormonal acne, Skin discomfort...

→ Management of a committed community of women, satisfaction rate +92%, high average order value and repurchase rate, strong organic brand awareness.

Natural, personalized & conscious skincare brand – Ethical & innovative DNVB / Partner and Marketing Director of the brand ALCHEME, pioneer of clean & digital custom cosmetics in Singapore.

- Translation of the founders' vision and brand DNA: vision, values, platform, visual & editorial identity.

- Deployment of the 360° marketing strategy: media campaigns, influencer marketing, partnerships & retail activations (in-store events, pop-ups, retail corners, etc.)

- Complete rebranding: new packaging, e-commerce website, visual identity & merchandising.

- Product development and launch (promotions, gift sets, GWPs), sales materials & digital content.

- Creation and management of a partner network: concept stores, festivals, wellness events.

- Coordination of the creative agency, suppliers & a team dedicated to digital content.

💥 Results:

- Organic growth in sales & brand awareness on Instagram (x3), improved conversion rate.

- Improvement of marketing KPIs: media ROI, optimized inventory management & product/gift COGs.

- Maintained sales during the pandemic through targeted actions: loyalty program, Instagram offers & newsletters (EDM).