Marine M., Brand Strategy & Premium Concepts

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Description

Creative strategist - specializing in luxury brands and the creation of innovative brand concepts and associations.

I offer brands a premium yet unexpected response to address image and business challenges.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Italian
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 10km)

Omedia Paris
Account Director - Strategist
January 2024 - January 2025 (1 year)
Paris, France
Management, growth, retention of key accounts and acquisition of new clients
Direction of creative, editorial, and strategic phases
Budget supervision with annual performance objectives
Accounts:
Gérald Genta (LVMH), Louis Vuitton, Elle & Vire, Kérastase, Hermès, Guerlain, Biotherm, Swiss Perfection
McCann Paris
Account Director - Consulting, Strategy & Creation
DIGITAL AND IT
June 2021 - September 2024 (3 years and 3 months)
Relationship management, negotiation with major accounts, and orchestration of the ecosystem for global campaigns.
Internal and external coordination: conception of creative and strategic briefs, talent selection, production monitoring, post-production, budget, planning, rights, delivery, and results analysis.
Selected Projects:
L’Oréal Paris, L’Oréal For the Future, L’Oréal Muse Launch: Kendall Jenner 2023, Moncler SS 2021 E-Commerce Campaign,
Chivas XV x Dolly Cohen Artistic Collaboration 2023, Valentino Beauty Makeup Campaigns 2024
Relationship Marketing
Terre de Sienne
360 Luxury Project Manager
January 2020 - January 2021 (1 year)
Consulting, project monitoring, and team coordination: briefing, budget, planning, production, and delivery, campaign reviews
Accounts:
Sisley PR, D+ for care Startup Packaging Redesign, YSL Beauté Seasonal Campaigns

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Master of Communication
EFAP
2018
MS Marketing & Communication
ESCP
2019

Yoga
Kreazy Challenges
2025

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