Freelancer profile translated to English.
Back to original languageAbout Marine
Freelance CRM Manager specializing in e-commerce.
I help brands increase their revenue and customer loyalty through a high-performing CRM strategy.
From strategy definition to operational execution, I manage your entire relationship marketing:
• CRM strategy
• customer segmentation
• creation and optimization of automated flows
• newsletter design and management
• performance analysis and continuous optimization
Additionally, I can also assist with website conversion challenges (CRO, user journey).
I act as a true extension of your marketing team, working autonomously and pragmatically, with a business and customer experience-oriented approach.
References:LOLO Paris, LePantalon, Evergreen Media, CHEZ SOI Podcast.
French
Native or bilingual
English
Conversational
Spanish
Basic
Can work on-site
Paris (up to 10km)
Experience
- FreelanceDigital Marketing ExpertFASHION AND COSMETICSJanuary 2024 - Today (2 years and 7 months)Paris, FranceConsulting and operational support for short-term assignments or long-term projects, I help you optimize your presence and impact across your various marketing channels.Areas of expertise:✅ CRM: email strategy, flow and newsletter creation and management✅ SEO: audit and optimization✅ Social Media: community management, moderation, content creation✅ Website: CRO, user experience and performance optimization, landing page creation, WordPress website creation, Google Analytics
- LOLO PARISCommunication and Marketing Project ManagerFASHION AND COSMETICSAugust 2022 - December 2023 (1 year and 4 months)Paris, France- Newsletter management (writing, integration, sending strategy, A/B testing, KPI analysis) on Klaviyo- Flow implementation (welcome flow, cross-sell flow, post-appointment pop-up)- Management of communication plans, creation and publication of social media content, research and implementation of social media partnerships, moderation and KPI analysis- Responsible for social media content during photoshoots- Showroom and pop-up sales- Customer phone calls- Setting up video calls to gather customer feedback (website, newsletter)
- LePantalonCommunications OfficerFASHION AND COSMETICSJanuary 2021 - March 2022 (1 year and 2 months)Paris, France- Community Management- SEO Writing - Blog Redesign- Press Relations - Influencer Relations- Organization of e-shop photoshoots
Recommendations
MH
MP
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Education
- Master 2 (M2), Digital Marketing ExpertDSP Digital School of Paris2023Master 2 (M2), Experte digital marketing
- Master 1 (M1), Digital Design and Marketing Project ManagerInstitut F2I2022Master 1 (M1), Chef de projet design et marketing digital
Certifications
- Google Digital GarageGoogle2019