Freelancer profile translated to English.

Description

Social Media Strategy · Social Networks · SEO · Professional Training · AI & Communication

I am a freelance Community Manager and independent Trainer (NDA) specializing in digital strategy, social networks, and online communication.

Since 2021, I have been assisting VSEs, SMEs, and training organizations in implementing their digital communication strategy: from initial audit to operational deployment on social networks.

What I do concretely for my clients:

- Definition and deployment of social media strategy

- Creation of editorial line and publication calendar

- Content creation (visuals, videos, reels, stories, UGC)

- Community management and animation (Instagram, Facebook, LinkedIn, TikTok, Pinterest, YouTube)

- Natural referencing (SEO) and local referencing (Google My Business)

- Advertising campaigns (Meta Ads, Google Ads)

- Social media and e-reputation audits

- Reporting, KPI analysis, and statistics

- Digital and competitive intelligence

- AI applied to communication and content creation

My training expertise:

Certified independent trainer (NDA — RNCP Level 6), I work with training organizations as a subcontractor on topics of digital marketing, community management, and artificial intelligence applied to communication.

Target audiences: BTS, Bachelor, Master, VAE, continuing education.

I also serve as a jury member for Community Manager certifications and supervise remote exams.

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Toulon (up to 10km)

MaStrat Marketing
Social Media and Community Manager Trainer
SOCIAL NETWORKS
January 2021 - Today (5 years and 7 months)
France
Trainer with NDA: modules
- Social Networks
- Community Animation
- Internet Research and Monitoring
- Storytelling
- Social Media Strategy
- Conducting and Deploying a Social Media Strategy
- Editorial Management
- Audit
- E-reputation
- Google My Business
- Google Ads
- AI Artificial Intelligence

- Community management via Social Networks (Facebook, Instagram, LinkedIn, Pinterest, Tiktok...)
- Digital Marketing Strategy
- Content Creation, Photos, Videos
- UGC
- Editorial Planning
- Algorithm, SEO/SEA Referencing
- Ad Creation / ADS

-VAE
Digital Communication Social Media Training Communication Strategy Marketing Sales Strategy
MaStrat Marketing
Social Media Marketing Manager
PRESS AND MEDIA
October 2020 - Today (5 years and 10 months)
France
Digital Marketing Strategy

Digital Presence Audit, Positioning, Communication Strategy, Visibility Funnel, Customer Journey, Action Plan, Strategic Recommendations.

Content Marketing & Editorial

Content Strategy, Editorial Line, Editorial Charter, Editorial Planning, Social Media Calendar, Storytelling, Copywriting, Engaging Content, Message Optimization According to Target Audiences.

Social Media Management

Social Media Strategy Deployment, Community Animation, Moderation, Engagement, Brand Image Management, E-reputation, Multi-channel Publishing.

SEO & Local Visibility

SEO Optimized Web Writing, Natural Referencing, Local Referencing, Content Optimization, Local Online Presence, Improving Brand Discoverability.

Paid & Digital Tools

Meta Business Suite, Meta Ads, Scheduling Tools, Content Creation Assistant Tools, Generative AI Applied to Marketing and Communication.

Performance Analysis

KPI Tracking, Statistics, Reporting, Content Performance Analysis, Strategic Adjustments, Continuous Improvement.

Project Management & Client Support

Digital Project Management, Action Coordination, Consulting, Entrepreneur Support, Adaptation to Business Objectives and Client's Digital Maturity Level.
Communication Strategy Social Media Web Development Sales Funnel Digital Communication
Insight Marketing
Research Manager
January 2022 - April 2023 (1 year and 3 months)
France
Operationally implement studies: Questionnaire writing, Results analysis and report writing, recommendations. Analyze and track customer perception.